Aylesbury BOX Company | Packaging for a New Retailer
Packaging design was new territory for this fledgling company. They wanted a simple print design to personalise the cardboard packaging. With budget in mind, we suggested a few adaptions to improve the spec.
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Packaging for a New Retailer


Packaging for a New Retailer

Aylesbury Box Company has recently had the pleasure of delivering an order of printed cardboard boxes to a new retailer in Henley-on-Thames.

This beautiful town is famous for its Royal Regatta and if you are looking for a delightful place to visit for a staycation, Henley will not disappoint. Benefiting from a riverside location, Henley is full of independent shops, cafes and art galleries. One of the newest additions is Calvert Jones, a contemporary home and gift shop.

Introducing Calvert Jones

Drawing on a background in buying and retail, the launch of Calvert Jones has been several years in development. Having found the ideal location in Hart Street, Sue and her husband opened the doors in September 2020.

Their selection of homeware, gifts, plants and cards have been sourced from small producers in the UK and Europe. Everything got off to a positive start with local residents and visitors.

“What a wonderful addition to Henley! Calvert Jones is such a lovely shop, full of gorgeous gifts and beautiful home furnishings. The staff are so cheerful and really helped me to select the perfect gift. Will certainly be returning soon.”

 – Helen Ryder, Calvert Jones customer

Selling online had not been part of the plan, however, when the country went back into lockdown, this was a necessary step. Sue already knew our Account Manager Helen, so she got in touch to discuss packaging requirements.

Where to Start with Packaging Design

Packaging design was new territory for this fledgling company. Sue had seen a box that worked well and knew she wanted a simple print design to personalise the cardboard packaging. As a small business, they only needed to place a small volume order. Sue wasn’t sure if any packaging supplier would be interested, but she provided us with the dimensions and requested a quote.

With Sue’s budget in mind, we suggested a few adaptions to improve the spec of the Calvert Jones boxes. When we delivered the printed cartons, she was pleased.

“The boxes were lovely and met the brief. The simple, paired back look is in keeping with our brand. I am impressed by the personal service I received from Aylesbury Box Company. They took the time to go through the details, which helped me through the process.”

– Sue Jones

The majority of online orders have been for click and collect items for locals, but there has been interest from customers located further afield. Through the summer months, the town sees an influx of visitors and Calvert Jones is looking forward to welcoming many more customers through the door.

The Added Touch

Whether goods are bought in-store or online, the new boxes further enhance the great service that is appreciated by customers. A branded box is exciting to receive and looks good enough to gift without wrapping.

Discovering unique goods and receiving personal service is one of the major attractions of a community where independent retailers thrive. If you venture to Henley to visit Stonor Park, Greys Court or the River & Rowing Museum, make a day of it! The town boasts shopping and dining opportunities to suit all tastes and do pop in to support Calvert Jones.

Aylesbury Box Company is happy to provide packaging advice, design solutions and quotes for orders large or small. Get in touch with our friendly team on 01296 436888 or enquiries@abcbox.co.uk to discuss your requirements.

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