A cardboard shipping carton or retail box is often a single-use item, but this needn’t be the case. In this article, we explore packaging components that can help you get the most out of a box. Encouraging You to Reuse & Recycle Boxes It may seem contrary...
Colour is widely used to add appeal to retail and e-commerce packaging. It also builds brand familiarity and helps to communicate company values. So what do you need to know about printed packaging to achieve the desired finish? How to Achieve Colour Consistency on Printed Packaging Contemplating...
Do you add a recycling icon to your packaging and feel that you have ticked the sustainability box or is your packaging designed for recyclability? In this article, we explore the difference. Minimising Packaging Waste The majority of customers and producers are aware of the negative environmental...
What do manufacturers, theme parks and quarries have in common? Their processes all rely on efficient chain conveyor operation and, this depends on keeping the chain lubricated. However, the manual, brush, drip or spit systems for applying lubrication are messy and wasteful. So, it was...
We often see articles and posts showcasing the ‘best packaging design’. Typically, these include stylish graphics and a clever novelty feature. Yes, we can appreciate the skills of the designer and manufacturer, but would this work for your products? So, in this article, we’re exploring...
If you think that a box is just a box, you are naturally going to pick the cheapest option on the market. However, the role of packaging extends beyond a simple container for your goods. In this article, we explore the three primary roles of...
We all judge on appearances and that is why packaging design matters. As customers, we often have nothing more than the packaging to go on before making a purchase. The boxes, bottles and tins indicate whether this product can meet our needs and match our...
Have you spent years developing your product range and preparing to launch or grow your business? If so, don’t let your efforts be let down by sub-standard packaging. All too often, postal boxes and even retail packaging are an afterthought. Therefore, quick decisions are made...
Did you know that 74% of the UK population favour a reduction in plastic packaging use? As a result, many of us are actively looking for brands that use alternative packaging materials. So, a growing number of producers and retailers are switching to more sustainable...
Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready...