Aylesbury BOX Company | packaging design
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supermarket-shopping

Super – Markets Investing in Sustainable Packaging

“UK consumers are now acutely aware that discarded plastic bags are commonly found in rivers, seas and on land, proving to be an ever-present danger to birds, animals and marine life. Even in landfill, they can take hundreds of years to break down.” Confederation of...

Packaging-just-for-you

Box Clever with Retail Packaging

The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...

supply-chain-packaging

Packaging Design and the Supply Chain

When considering packaging design, the focus is frequently placed on shelf appeal. Attractive packaging does impact on the perceived value and can ultimately boost sales. There is, however, another element to consider when it comes to packaging design; logistics. Packaging design has a significant impact on supply chain...

black_and_white_packaging

Black and White Packaging Design

Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging...

Computer screen with CAD design

Packaging Design that Works

Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...

luxury-packaging

Luxury Packaging: As Tempting as Pandora’s Box

In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what's inside fuels Pandora's curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this...

Packaging Advice for Start Up Businesses- Part 2

In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...

budding-business

Packaging Advice for Start-Up Businesses – Part 1

When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...

bespoke_boxes

Five Reasons to Invest in Bespoke Boxes

Standard, off-the-shelf packaging may be sufficient for requirements, but we’re keen to share five reasons why you should consider investing in bespoke boxes. Customers Expect More than Standard Packaging If your target customer is highly cost sensitive, then standard packaging may be acceptable. For every other business,...

packaging-waste

Responsibility to Reduce Waste Lies with Packaging Suppliers

A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority...