Lithographic, Screen and Digital printing have enabled brands to find the perfect shade for their packaging design. In the case of the UK’s leading chocolate company, Pantone 2865c was selected as the colour of choice. Titled ‘Cadbury’s Purple’, it has been printed on chocolate wrappers, packets,...
The UK has a strong reputation for pharmaceutical research and development. In laboratories across the country, scientists explore viable medication to help control or cure symptoms. In addition, design teams consider the most suitable packaging design. This may not sound as important as the scientific...
Walking down a supermarket aisle, you are faced with an extensive range of options. As a consumer, you need to make a quick decision before moving onto the next items on your list. As a manufacturer, you want to ensure that yours is the brand...
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
Corrugated cardboard is the most widely used packing material. It’s robust construction and insulating properties make it ideal for protecting goods in transit. We sing its praises every day, yet even we can be surprised. None so much as when we learnt that corrugated cardboard...
Corrugated cardboard boxes are robust and protective. As such they are used to package goods of all shapes and sizes, including the most valuable, fragile and delicate items. Maybe it shouldn’t be a surprise that thick cardboard boxes are now being offered as a first...