A few decades ago, large brands were competing for shopper’s attention with big, bold and bright packaging. It reached a point when the volume of information was overwhelming and the items that stood out were those in minimalist packaging. Against a riot of colour and graphics,...
It is argued that packaging is at least as important as the product it contains. It provides the opportunity to communicate considerable information in an instant, whilst also serving a practical purpose. It can make the difference between your products making it into the shopping...
Although corrugated cardboard offers protection and insulation, your products may require more. Bubble wrap, polystyrene balls and air pockets have been widely used to help keep products in pristine condition during transportation. They certainly work, but with a growing number of organisations making moves to...
Glastonbury Festival may be the largest greenfield festival site, but it is still a working farm. Owners Michael and Emily Eavis care about the environment with a passion. Following every festival, considerable donations are given to Greenpeace, along with Oxfam and WaterAid. Over the years, they...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
When the Chair of the school PTA asks if you can help prepare a game for the upcoming school fete, where do you start? With a cardboard box of course! Armed with a couple of old cardboard boxes, a tube of glue, paint and some coloured...