The scale of the environmental challenges is considerable. As individuals, it can feel that our efforts are going to make very little difference. The fact is that every time we make the effort to reuse our shopping bags, avoid single-use plastic packaging, recycle our waste...
Back in 1944, Ruben Rausing developed an innovative new packaging solution in Sweden. The early design was a tetrahedron, much like a pyramid, but the shape was not the main reason why this idea really took off. Rausing combined the benefits of aluminium, plastic and cardboard...
Aylesbury is hosting an Upcycling event in the Market Square today (Tuesday 3 September). Pop along and get inspired by the renovated furniture, repurposed clothing and other creative ideas. In support of this local event, we wanted to explain the benefits of upcycling. We also wanted...
In July, around 2 tonnes of corrugated cardboard boxes were needed at the Galway International Arts Festival in Ireland. Rather than a packaging requirement, this supply of material was needed to construct The People’s Build. The People’s Build is the work of French artist Olivier Grossetete....
For many years, Amazon was criticised for excessive packaging. The smallest of products were often sent in large cardboard boxes. In response to this, the global company tried attaching delivery labels to product packaging, which completely removed the need for boxes. This was a simple solution,...
Customer experience has been identified as a primary differentiator, but as more of us chose to shop online, how can brands build connections with their customers? Packaging is the one element that is consistent with all e-commerce deliveries, so packaging design has to play a...