Whether or not you are a fan of Apple products, there is one thing that cannot be denied and that is the quality of the packaging. The ideal space for every item, accessory and leaflet has been considered and created. The quality of the packaging...
A cardboard shipping carton or retail box is often a single-use item, but this needn’t be the case. In this article, we explore packaging components that can help you get the most out of a box. Encouraging You to Reuse & Recycle Boxes It may seem contrary...
We often see articles and posts showcasing the ‘best packaging design’. Typically, these include stylish graphics and a clever novelty feature. Yes, we can appreciate the skills of the designer and manufacturer, but would this work for your products? So, in this article, we’re exploring...
We all judge on appearances and that is why packaging design matters. As customers, we often have nothing more than the packaging to go on before making a purchase. The boxes, bottles and tins indicate whether this product can meet our needs and match our...
Have you considered the role that packaging plays in your brand identity? Coming up with a company name and deciding what you will sell is the starting point for most retail businesses. You invest in your product range and the company website, then get ready...
When we talk about changes to box design, we often think of new styles or rebranding. Yet, sometimes the smallest alteration can make a big difference. We were contacted by Coax Connectors who were after a bright idea. Their customers are unlikely to notice the...
There’s no better time for packaging predictions than the New Year! So, what do we see influencing design in the road ahead? Packaging Materials Firstly, after several years of increases, market forecasts suggest that paper prices will stabilise in 2024. This will make it easier for cardboard...
It’s widely known that consistent branding helps consumers to build trust in a product or company. As buyers, we spot that familiar box design on the shelf, grab and go. So, why do brands change their packaging? Packaging Rebrand – The Risks & Rewards The main reason...
Packaging design is far more than strong branding. Achieving effective solutions that fulfil every step in the supply chain and circular economy requires balancing the box requirements. In this article, we outline some points to consider for your packaging project. Protective Packaging The main purpose of packaging...
There can be a lot of information to share on retail packaging and shipping boxes. This includes instructions for transit handlers, retailers and consumers, so there needs to be a quick reference solution. This is why we use symbols on packaging. Are Symbols on Packaging Better...