Aylesbury BOX Company | bespoke boxes
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Packaging-just-for-you

Box Clever with Retail Packaging

The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...

luxury-packaging

Luxury Packaging: As Tempting as Pandora’s Box

In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what's inside fuels Pandora's curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this...

Packaging Advice for Start Up Businesses- Part 2

In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...

budding-business

Packaging Advice for Start-Up Businesses – Part 1

When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...

Behind the Scenes at Aylesbury Box Company

At Aylesbury Box Company we are proud that the majority of our team have been with us for many years. One of the most established members of our team is Enid. If you are an existing customer, the chances are that you would have enjoyed a...

bespoke_boxes

Five Reasons to Invest in Bespoke Boxes

Standard, off-the-shelf packaging may be sufficient for requirements, but we’re keen to share five reasons why you should consider investing in bespoke boxes. Customers Expect More than Standard Packaging If your target customer is highly cost sensitive, then standard packaging may be acceptable. For every other business,...