Why Use Sleeve Packaging?
We’re on a mission to provide practical and cost-effective cardboard packaging to protect and present your goods. Sleeve packaging is one solution that can enhance or replace a box. However, customers rarely consider it as a retail packaging option, so let us tell you more. What is Sleeve Packaging? Sleeve packaging is a printed strip […]
Sensory Packaging: Craft an Experience
When our senses are fully engaged, we build stronger connections and memories. From interactive learning to shopping, the experience plays a significant role in our attitude to what we’re presented with. So, when it comes to sending out e-commerce deliveries, can you use sensory packaging to craft an experience? Engaging the Customer In Person or […]
Time for a Packaging Review
Are you considering how to alter your packaging to reduce damage and returns? Maybe, sustainability is your focus for 2025. Or, are you keen to lower the cost of void fill and deliveries? All of these reasons indicate it’s time for a packaging review. What is a Packaging Review? Packaging has multiple roles to play, […]
What Makes Good E-commerce Packaging?
As we hit the peak season for online retailers, we’re exploring the latest insight on e-commerce packaging. Now, when you want to know what makes good e-commerce packaging, you have to ask the customers. So, what’s important to them? Key Overview of E-commerce Packaging The latest Macfarlane Packaging Unboxing Survey* has been published. It reveals […]
Insert Here: Packaging and Presentation
Whether or not you are a fan of Apple products, there is one thing that cannot be denied and that is the quality of the packaging. The ideal space for every item, accessory and leaflet has been considered and created. The quality of the packaging and presentation makes it feel like you’ve made a special […]
Bespoke Boxes for Books
Are you on the lookout for a great novel for your summer holidays? Let us tell you about a hidden gem. Coles Books in Bicester is one of those delightful independent shops that exceeds expectations. It will remind you of the joy of buying a book and reading. And, if you order online, your books […]
Is Cheap Packaging the Best Option?
If you think that a box is just a box, you are naturally going to pick the cheapest option on the market. However, the role of packaging extends beyond a simple container for your goods. In this article, we explore the three primary roles of packaging and why cheap boxes aren’t always the best option. […]
How Much Do Custom Printed Boxes Cost?
Have you avoided getting a quote for bespoke packaging, assuming it will be too much? Before you make your decision, let us share information on the cost of custom printed boxes. Packaging Costs for Online Retailers One of the reasons that many online retailers opt for off-the-shelf, plain packaging is to keep costs down. At […]
To Roll or Fold When Packaging?
As this year’s holiday season kicks off, the ‘roll or fold when packing’ debate continues. However, it isn’t just tourists that need to consider the best way to pack. It is also important for anyone running an e-commerce clothing business. So, let’s add our thoughts to the debate. Space for Packing & Product Presentation Rolling […]
The Future of Packaging
The future of packaging looks set to be a balancing act. Brands want sustainable alternatives to plastic and ways to engage with buyers. However, they also need solutions that are functional and cost-effective. So, as a packaging manufacturer, how do we tick all the boxes? A Future Less Reliant on Plastic Packaging The future of […]
Making Unboxing Memorable
Your delivery arrives and you are desperate to get inside and find your order. Does the unboxing experience matter? Do we respond differently to the product based on the shape, appearance and packaging material it is delivered in? Let’s give this some thought. Unwrapping Gifts Imagine it’s your birthday and laid out before you are […]
Is Your E-commerce Packaging a Missed Opportunity?
Almost any product can now be purchased online and UK residents love to browse the internet. However, the majority of orders arrive in plain cardboard boxes. Is this a wise decision or a missed opportunity for e-commerce packaging? UK Desire for Online Shopping According to the latest Statista data*, 80% of the UK population can […]
Printed Packaging for 3D Printing Company
What’s the ideal side hustle for construction engineers? The answer for the husband and wife team at KihaiaPrints was to make something. With an interest in technical modelling, they invested in a 3D printing machine, to provide an accessible route into manufacturing. They came to us with a request for printed packaging. Introducing Kihaia Prints […]
Ticking the Boxes for Media Packaging
In a world where films, music and books can be streamed and downloaded, is there a need for physical products? We explore the reasons for, and practicalities of, media packaging. Collectable Media If you can watch, listen or read online, is there any need for vinyl, CDs, Blu Ray or books? We can’t deny that […]
Perfect Presentation with Packaging Inserts
How can you reduce the volume of goods damaged in transit and ensure that the unboxing experience is consistent for every customer? One option is to slot your goods into specially designed packaging inserts. These hold items in place and protect them. As a result, the opening of every box offers perfect presentation and a […]
Custom Boxes for Bespoke Tea Blends
Having invested time in researching and blending three herbal infusions for a new Wellness Collection, attention turned to the packaging. Mother Cuppa founder, Candice Mason, was keen to have beautiful custom boxes when launching her new tea range. Let’s find out more. Introducing Mother Cuppa Drawing on her interest in the benefit of natural botanicals […]
A Growing Love for Subscription Boxes
The UK population are falling in love with subscription boxes. More of us than ever are signing up for monthly deliveries. For those looking to launch a new business, subscription box services are relatively low cost to set up and the repeat custom aids financial planning. Is this the ideal route into retail? Demand for […]
Packaging in a Digital World
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there are currently 1,442 UK packaging companies. Many of these […]
Fresh Look for Health & Beauty Packaging
Health and beauty e-commerce is one of Europe’s fastest-growing markets. Established and emerging brands are packaging and delivering goods to fulfil shifting customer behaviours. Statista data forecast online beauty sales to be 36.9% of total sales by the end of 2021, with volumes increasing through to 2025. This is music to the ears of skincare, […]
Irk to Perk: Boxes for Innovative Beachwear
The best ideas are those which solve a common frustration. If you love nothing more than a day at the beach, you’ll love the innovative products developed by one of our printed packaging customers. As I write, it is World Ocean Day, so let’s look to the seas. Maybe you were one of the many […]
Does your Brand Make the Right Impression?
Being quick to respond to online demand has saved many businesses over the last year. Investment in digital technologies has helped to satisfy customer needs, whilst retaining social distancing. The interaction that customers have with your brand is increasingly likely to be through your website and then receipt of the goods in a shipping box […]
Packaging and Presentation: Get ‘Unboxing’ Ready
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One – A delivery arrives in a plain, standard cardboard box. […]
Packaging for YouTube Unboxing
If ‘YouTube Unboxing’ is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we like to read reviews before making purchasing decisions. From […]
