The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
Health and beauty e-commerce is one of Europe’s fastest-growing markets. Established and emerging brands are packaging and delivering goods to fulfil shifting customer behaviours. Statista data forecast online beauty sales to be 36.9% of total sales by the end of 2021, with volumes increasing through...
The best ideas are those which solve a common frustration. If you love nothing more than a day at the beach, you’ll love the innovative products developed by one of our printed packaging customers. As I write, it is World Ocean Day, so let’s look to...
Being quick to respond to online demand has saved many businesses over the last year. Investment in digital technologies has helped to satisfy customer needs, whilst retaining social distancing. The interaction that customers have with your brand is increasingly likely to be through your website...
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One - A...
If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...