Order a product online and your delivery box may include ‘Fragile’ or ‘This Way Up’ to improve the chances of the item reaching you in good condition. This is one small step in increasing customer satisfaction and reducing the number of returns, but beyond handling...
It may seem as though everyone is shopping online, but data from the Office of National Statistics reveals that in 2017 ecommerce accounted for 16.9% of purchases. This figure may be surprising, but ecommerce is still a relatively new concept. The rate of growth has certainly...
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain...
There was a time when catalogue shopping was all the rage. The customer browsed huge, bulky mail order catalogues for the latest fashions and homeware. Once dream products were found and page numbers recorded, the detailed order form was completed by hand. When posted, it...
With affordable technology on side, there’s never been a better time to start-up your own business. Whatever your idea, the starting point should always be to clearly define your ideal customer and identify exactly what they want. It’s important to consider the entire customer journey, not...
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the...
The rise of online shopping has certainly reduced footfall in the UK’s High Streets. This in turn has reduced the volume of shoppers travelling to town and city centres. Unfortunately, the shift in consumer behaviour hasn’t solved the congestion problem, as delivery vans are bringing...
Ecommerce continues to provide an area of growth for retailers, but it takes more than a mobile responsive website to succeed online. Attracting and converting virtual shoppers requires a very different approach than your in-store strategy. Let’s consider ecommerce packaging. The need for eye-catching designs is...
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...
For many retailers, Black Friday offers an opportunity to attract customers and drive up sales. From promoting a limited number of products, to an ‘across the store’ approach, it takes considerable planning and effort to successfully pull off such a peak in demand. Black Friday promotions...