Statistics suggest that the period between Black Friday and Christmas accounts for around 30% of annual sales. Get it right and it is possible for retailers to transform their balance sheet. We are all aware of the impact that online shopping has had on the High...
Gift packaging makes sweet treats an easy present for the friends that invite you over for dinner. Boxes of chocolates solve the dilemma of what to buy those tricky relatives. Coupled with advent calendars, selection packs and shelves filled with festive delights; it’s hard to...
Mince pies, Christmas cards and Gift boxed items have arrived on the supermarket shelves. We will soon see shop window displays take on a festive twist in order to attract shoppers in from the cold. As an e-commerce business, it is worth considering how this...
For many years, Amazon was criticised for excessive packaging. The smallest of products were often sent in large cardboard boxes. In response to this, the global company tried attaching delivery labels to product packaging, which completely removed the need for boxes. This was a simple solution,...
Customer experience has been identified as a primary differentiator, but as more of us chose to shop online, how can brands build connections with their customers? Packaging is the one element that is consistent with all e-commerce deliveries, so packaging design has to play a...
It is no secret that the UK has a passion for pets. Our faithful friends become one of the family and we want the best for them. When it comes to pet food, bedding, toys and treats, there has never been so much choice. As...
A backlash against plastic and the convenience of online shopping has resulted in growing demand for corrugated packaging. Robust and sustainable, corrugated cardboard is a trusted material for e-commerce delivery boxes. For manufacturers, brands and retailers that are focused on reducing their environmental footprint, the packaging...
In a world where being busy and productive is valued, creative crafts provide a constructive, yet relaxing outlet. Creative pursuits have been shown to have a calming effect on our mind and body. They can reduce anxiety, depression and stress, whilst boosting the positive emotions...
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...