Every year, packaging design awards showcase innovative ideas, on-trend styles and creative brilliance. A look at the nominations and winners can inspire fresh thinking when it comes to updating packaging design. The HOW International Design Awards is one example. We’ve taken a look at some of...
A few decades ago, large brands were competing for shopper’s attention with big, bold and bright packaging. It reached a point when the volume of information was overwhelming and the items that stood out were those in minimalist packaging. Against a riot of colour and graphics,...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
Cardboard is an incredibly versatile material. With an understanding of cardboard engineering, it can be shaped in all manner of designs. It has sufficient strength to hold its form and is surprisingly durable for such a lightweight material. Whilst cardboard is best known as a packaging...
With consumer pressure encouraging every company to consider the sustainability of packaging, it has never been more important to reduce, reuse and recycle. When packaging is designed to encourage reuse, it can have a positive impact on the brand, as well as on the environment. The...
Cardboard boxes were first introduced as a packaging container in the 1850s. Until recent years, they have been largely utilitarian in design. Used for bulk deliveries, these robust beige boxes transported goods from the factory warehouse to the storeroom. They were out of sight and...
In recent months, Aylesbury Box Company has supported the design and manufacture of drinks packaging for a number of emerging brands. What are they doing differently and how can we help them break into the market? Changing lifestyles, priorities and tastes result in an ever-evolving food...
When CDs entered the market, it seemed to mark the end for vinyl. How could low-definition records compete with the superior sound of these indestructible discs? Next CDs were dismissed in favour of instant downloads and streaming. In the digital age, music can be consumed with...
Are you one of the many parents who has invested time and money in the ‘must have’ toy, only to watch your child spending more time playing with the big cardboard box it was packaged in? It’s a familiar story. The novelty of the toy soon...
This is an exciting time in all design fields. Greater environmental awareness has challenged traditional thinking. It has now become important to consider the entire process, from how and where materials are sourced, through manufacture, use and on to recyclability. Packaging design used to focus solely...