If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
Yes, it is still August, but in just a few weeks the supermarket shelves will start filling with festive goods. Let them clear the Back to School uniform and stationery aisles and then we’ll spot the first mince pies and red, green and gold printed...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...
Last week the FESPA Global Print Expo was held in Berlin. A showcase of colour, this event shares developments in screen, digital, textile, signage and printed packaging. When it comes to changes in the industry, the exhibitor feedback reflects our own experience. Consumers are making an...
When it comes to buying the ideal gift, a box of chocolates is widely appreciated. From a small box of handmade truffles to a large selection box, they are a suitable way to say ‘thank you’, ‘congratulations’ or ‘well done’. You really would have to have...
Shop window displays have always been a vital marketing tool for retailers. Attract the attention of potential customers and you have the opportunity to entice them through the door. Christmas is when the big names pull out all the stops for a show stopping window display....