Retail packaging has visual appeal in mind. Colour, imagery and fonts are carefully selected and positioned to attract attention. Detailed information and icons are printed in small text to ensure they don’t distract from the main design. With purchasing decisions so dependent on what we see,...
The beauty industry has long relied on plastic packaging. All of those little pots, tubes and containers create considerable packaging waste, but things are changing. A greater understanding of the environmental impact and shift in consumer habits has prompted fresh thinking. Leading brands are now...
This has been a year when retailers have needed to adapt at speed. The demand for deliveries accelerated as soon as lockdown came into force in March. In the packaging industry, orders for cardboard shipping cartons took a sudden leap and the surge in orders...
Retail packaging is often an afterthought in product development. The goods are designed and manufactured and then shelf appeal is considered. Bespoke packaging is created around the product to offer protection and anti-tampering. Shape, style, font, colour and imagery is used to attract the attention...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
The UK has a strong reputation for pharmaceutical research and development. In laboratories across the country, scientists explore viable medication to help control or cure symptoms. In addition, design teams consider the most suitable packaging design. This may not sound as important as the scientific...
Whether online or in-store, retail forecasts suggest that those brands which offer personalised services and products will thrive in the coming year. Could stylised printed retail packaging enable your brand to remain relevant and exciting in 2019? Printed Packaging – Adding a Touch of Design Leading...
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging. If you are a manufacturer selling direct to...
In the early days, the majority of orders received by Aylesbury Box Company were for large, industrial cardboard containers. This packaging was practical and robust, but there was little concern for aesthetics. Typical printing requirements were ‘This Way Up’ or ‘Fragile’ printed in black. The...
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...