Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
Live in the moment they say, appreciate the here and now. How can you be thinking about Christmas packaging in the middle of summer? Well, we are and that’s because retailers have to plan all year to optimise sales during the festive period. At any time...
The rapid rise in online shopping has resulted in extended lead times across the packaging industry. Trying to arrange a quick turnaround is tricky and we’ve been encouraging our customers to place orders in advance of need. Planning ahead and effective stock management prevents last-minute panics,...
Retail packaging has visual appeal in mind. Colour, imagery and fonts are carefully selected and positioned to attract attention. Detailed information and icons are printed in small text to ensure they don’t distract from the main design. With purchasing decisions so dependent on what we see,...
The beauty industry has long relied on plastic packaging. All of those little pots, tubes and containers create considerable packaging waste, but things are changing. A greater understanding of the environmental impact and shift in consumer habits has prompted fresh thinking. Leading brands are now...
This has been a year when retailers have needed to adapt at speed. The demand for deliveries accelerated as soon as lockdown came into force in March. In the packaging industry, orders for cardboard shipping cartons took a sudden leap and the surge in orders...
Retail packaging is often an afterthought in product development. The goods are designed and manufactured and then shelf appeal is considered. Bespoke packaging is created around the product to offer protection and anti-tampering. Shape, style, font, colour and imagery is used to attract the attention...
We have often highlighted the fact that retail packaging plays an important part in influencing consumer behaviours. Retailers and manufacturers have to consider ways to add that extra element to packaging in order to help products stand out. In this article, we explore the power...
The UK has a strong reputation for pharmaceutical research and development. In laboratories across the country, scientists explore viable medication to help control or cure symptoms. In addition, design teams consider the most suitable packaging design. This may not sound as important as the scientific...