The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...
Last week the FESPA Global Print Expo was held in Berlin. A showcase of colour, this event shares developments in screen, digital, textile, signage and printed packaging. When it comes to changes in the industry, the exhibitor feedback reflects our own experience. Consumers are making an...
When it comes to buying the ideal gift, a box of chocolates is widely appreciated. From a small box of handmade truffles to a large selection box, they are a suitable way to say ‘thank you’, ‘congratulations’ or ‘well done’. You really would have to have...
Shop window displays have always been a vital marketing tool for retailers. Attract the attention of potential customers and you have the opportunity to entice them through the door. Christmas is when the big names pull out all the stops for a show stopping window display....
You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...
Back in 1926, Coco Chanel designed a Little Black Dress (LBD) for Vogue magazine. This wardrobe staple wasn’t a showy number, its appeal stemmed from its subtle simplicity and attention to detail. Designers of luxury packaging can learn from such classics. Coco’s dress offered stylish women...
GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...