In the 2019 Royal Mail report ‘UK Subscription Box Boom’ it was revealed that 27.5% of the population were signed up to at least one subscription service. As the opportunity to browse the shops has been hindered by Covid-19 restrictions, consumers have further increased their...
Colour transforms a non-descript box into a beautiful branded item of packaging, but what do you need to know about printed packaging? Colour Association and Packaging Design We have an innate emotional response to colour; it influences our mood and our reaction to certain brands and products....
This year has certainly helped us all to appreciate who and what is important. Good health and great company make it easier to deal with all of life’s challenges. A gift package can be the perfect way to show appreciation to those who have been...
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One - A...
It could be argued that B2B shipping cartons are the unsung heroes of the retail industry. Sturdy, corrugated cardboard boxes protect millions of products during transit, every day. They provide a convenient, stackable solution as goods are shipped from manufacturers to retailers. Unless you are sending...
How to Make an Impact with a Limited Budget There is so much to learn when you embark on a new business adventure. Where can you go for advice? When it comes to packaging, Aylesbury Box Company has supported many start-up businesses, including subscription companies. We take...
Chai tea is a personal favourite. Part of the delight is the beautiful colour and designs that feature on chai tea packaging. No matter what the brand, the printed packaging adds to the promise of sensory delights. As you open the box, the aroma of...
Metallic print and foil blocking have long been a popular choice for Christmas gift packaging. Over the past year, there has been a shift, as metallic elements have filtered into every season. From clothing and interiors to packaging and publications, metallics have been bang on-trend. Pantone...
With a range of print options at our disposal, Aylesbury Box Company can produce rich, vibrant colours, high gloss or foil finishes and bold designs. This style works wonders for eye-catching, shelf-ready packaging, but some brands prefer a simpler approach. Typically, those brands with a focus...
The Organisation for Economic Cooperation and Development (OECD) has identified that 3.3% of goods sold online are counterfeit. Working in partnership with the EU Intellectual Property Offices, the report suggests that intercepted, illicit merchandise costs the global economy £384.4billion a year. Brand authentication plays an important...