The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...
The beauty and cosmetics industry is thriving. It currently represents the fourth largest consumer packaging market in the UK, but alongside many other industries, it’s facing new challenges. A high percentage of beauty and cosmetic products are currently packaged in plastic. Consumer pressure means that action...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
Yes, it is still August, but in just a few weeks the supermarket shelves will start filling with festive goods. Let them clear the Back to School uniform and stationery aisles and then we’ll spot the first mince pies and red, green and gold printed...
The market is flooded with goods and competitors. With so much choice, consumers can afford to be picky. As a business, you need to use every available tool to help your business stand out from the crowd. From exceptional, personalised service, through to bespoke boxes...
Inside and out, a cardboard box offers the opportunity to print on 12 different sides. Printed packaging can be used to brand your boxes, provide product information and send messages to your customers. Customers are seeking a personalised shopping experience and packaging plays an essential role...
As an island, the UK relies on the global trade of goods and services. Despite ongoing negotiations with the EU, imports and exports continue to support our economy and the economies of our trading nations. When you are looking to send goods overseas, the packaging has...
Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
At Aylesbury Box Company we are proud that the majority of our team have been with us for many years. One of the most established members of our team is Enid. If you are an existing customer, the chances are that you would have enjoyed a...