Lithographic, Screen and Digital printing have enabled brands to find the perfect shade for their packaging design. In the case of the UK’s leading chocolate company, Pantone 2865c was selected as the colour of choice. Titled ‘Cadbury’s Purple’, it has been printed on chocolate wrappers, packets,...
Whether online or in-store, retail forecasts suggest that those brands which offer personalised services and products will thrive in the coming year. Could stylised printed retail packaging enable your brand to remain relevant and exciting in 2019? Printed Packaging – Adding a Touch of Design Leading...
As a cardboard packaging manufacturer, Aylesbury Box Company aims to keep up to speed with the latest developments in packaging design. At the start of the year, there is no better time to share a few key points, which could shape your product packaging and...
High Street and online retailers are battling it out to provide the best customer experience in the final countdown to Christmas. In store or delivered to your door, the one thing that all customers receive is the product packaging. If you are a manufacturer selling direct to...
Cardboard packaging isn’t restricted to a standard box. As box manufacturers, we make use of design and cardboard engineering skills in order to create primary, secondary and tertiary packaging. We’ve just seen the Pinterest page for Nadie Parshina. The board clearly shows some of the wonderful...
In the early days, the majority of orders received by Aylesbury Box Company were for large, industrial cardboard containers. This packaging was practical and robust, but there was little concern for aesthetics. Typical printing requirements were ‘This Way Up’ or ‘Fragile’ printed in black. The...
In a world where being busy and productive is valued, creative crafts provide a constructive, yet relaxing outlet. Creative pursuits have been shown to have a calming effect on our mind and body. They can reduce anxiety, depression and stress, whilst boosting the positive emotions...
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
Ordering online at any time of day or night, from any location, has revolutionised shopping. Pick and pack deliveries are flying out of the door from a growing number of e-commerce businesses, as buyers favour the convenience of online shopping. Whilst the internet has made it...
The use of colour is a crucial element of packaging design. As consumers, we have an emotional response to colours and associate them with certain qualities. As an example, when it comes to food packaging, shades of blue are rarely used. This is because we...