Order a product online and your delivery box may include ‘Fragile’ or ‘This Way Up’ to improve the chances of the item reaching you in good condition. This is one small step in increasing customer satisfaction and reducing the number of returns, but beyond handling...
Last week the FESPA Global Print Expo was held in Berlin. A showcase of colour, this event shares developments in screen, digital, textile, signage and printed packaging. When it comes to changes in the industry, the exhibitor feedback reflects our own experience. Consumers are making an...
Demand for cardboard boxes is on the up. A sturdy packaging staple, they have proven their worth as a cost effective and robust means of transporting goods. There’s no need for radical change, but is it time to see cardboard boxes in a new light? Plain...
Back in 1926, Coco Chanel designed a Little Black Dress (LBD) for Vogue magazine. This wardrobe staple wasn’t a showy number, its appeal stemmed from its subtle simplicity and attention to detail. Designers of luxury packaging can learn from such classics. Coco’s dress offered stylish women...
GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...
Ecommerce continues to provide an area of growth for retailers, but it takes more than a mobile responsive website to succeed online. Attracting and converting virtual shoppers requires a very different approach than your in-store strategy. Let’s consider ecommerce packaging. The need for eye-catching designs is...
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...
A plain, brown, corrugated cardboard box is a practical packaging solution. The robust design has been used to pack, store and transport millions of different products. A plain, brown, corrugated cardboard box is also uninspiring. Quite honestly, it is a missed opportunity to market your brand...
Pets are important members of our family. As such, we want to ensure that they stick around for as long as possible and enjoy living life to the full. Beyond providing a loving home, our pets need nutritious food and good exercise. They also enjoy...
Do you delight in the opportunity to complete your grocery shopping at a self-service checkout? Personally I prefer to wait in a queue to be served by a person, but many people are happy to do it themselves. Automated processes Like it or not, automation is increasingly...