GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...
Ecommerce continues to provide an area of growth for retailers, but it takes more than a mobile responsive website to succeed online. Attracting and converting virtual shoppers requires a very different approach than your in-store strategy. Let’s consider ecommerce packaging. The need for eye-catching designs is...
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...
A plain, brown, corrugated cardboard box is a practical packaging solution. The robust design has been used to pack, store and transport millions of different products. A plain, brown, corrugated cardboard box is also uninspiring. Quite honestly, it is a missed opportunity to market your brand...
Pets are important members of our family. As such, we want to ensure that they stick around for as long as possible and enjoy living life to the full. Beyond providing a loving home, our pets need nutritious food and good exercise. They also enjoy...
Do you delight in the opportunity to complete your grocery shopping at a self-service checkout? Personally I prefer to wait in a queue to be served by a person, but many people are happy to do it themselves. Automated processes Like it or not, automation is increasingly...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...