Aylesbury BOX Company | product packaging
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cosmetic- product-and-packaging

Packaging Design for Start-ups

At Aylesbury Box Company, we enjoy playing a small role in helping start-up businesses to get off the ground. Our packaging advice and printed boxes are one small step in the journey to getting a product to market. In a recent article, we focused on a...

postal-box-and-contents

The Difference Between Retail & Ecommerce Packaging

Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....

toy-car-and-original-box

Packaging Design Through Time

Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...

Printed-code-on-food-packaging

Introducing Navilens to Packaging

Children’s cereal packets are renowned for being bright and some are receiving an extra splash of colour in the form of a Navilens code. This multi-coloured square is designed to improve accessibility for people with visual impairments; let’s find out more. What is Navilens? Navilens works in...

recycle-cardboard-packaging

Please Recycle Cardboard

Corrugated cardboard can be recycled, with the same fibres being reused seven times to create new boxes. This recycling process saves on raw materials, energy use and transportation costs. As the supply of cardboard has been lower than demand throughout 2021, as many boxes as possible...

bespoke-packaging-metallic

Metallic Effects for Bespoke Retail Packaging

Looking to make your products stand out on the shelf? A reflective, metallic finish can bring your product packaging to life with eye-grabbing results. Packaging design with metallic touches adds glamour and intrigue, especially when coupled with a pure white or dark, matt tone. It is...

printed-box

Product Packaging and Labelling Under Scrutiny

Product labelling and information on packaging is being noticed more than ever before. As a result, the details supplied can help to differentiate a brand and influence purchasing decisions. Is your product packaging making the most of all available space? Information Guides Purchasing Decisions for Consumables The...

candles

Boxes of Light

Last month, Aylesbury Box Company delivered 2000 litho-printed cartons to Nadia Pomfret, owner of a new enterprise, Ally Candles. These presentation boxes will hold her range of natural candles. Every new business owner has an emotional attachment to their venture. They have to invest considerable time,...

bespoke-cardboard-packaging

Packaging Design Review 2021

Brexit rules, Covid-19 restrictions and rapid shifts in customer behaviours; as a business owner, it can feel as though you have no control over anything. As an e-commerce business, the design of your product packaging and shipping boxes is something that you can take control...

shop-local

Packaging Preferences 2020

The European Packaging Preferences 2020 Study gathered responses from 5,900 consumers in 9 countries. What were their perceptions and preferences regarding the different packaging materials? How does this influence buying decisions? The study revealed that cardboard was the packaging material that won the consumer vote. They...