As High Streets across the country began to decline, there was one industry that thrived; beauty. Barbers, hairdressers, nail bars and salons dominated our town centres. The reason was that they offered an experience that was impossible to replicate online.
Yes, you can sell lipstick or body lotion online, but beauty purchases are often made after you have enjoyed a bit of pampering. The chance to see how that product makes your hair shine or test the smooth finish of a foundation is all part of the buying process.
This was an industry that had to change rapidly when the lockdown was enforced. There is no option of personally interacting with clients when social distancing. It was a case of shut up shop or head online.
Beauty Sales During Lockdown
In a survey conducted by No7, 82% of respondents stated that they were wearing less make-up. This is no surprise and sales of make-up have dropped in recent weeks. In its place, there has been a growth in home pampering. Tatler Magazine reports a rise in orders for body treatments, skin creams and hair care products.
With no opportunity to try new products, colour palettes or brands, established ranges have been the most popular. People are sticking to their trusted favourites.
To bring back the excitement of trying a fresh fragrance or on-trend lip colour, brands are exploring ways in which to package and send sample packs to customers. Whether it is provided as a free tester with other orders or a packaged selection of samples, this would enable safe interaction with new products. The question is how to achieve this cost-effectively and sustainably.
Packaging for Emerging Beauty Brands
Whilst the big beauty brands have prioritised store, salon and spa sales, smaller companies have reached niche markets online. With beautiful packaging and a degree of personalisation, there are many successful online beauty shops and beauty subscription boxes.
Wouldn’t it feel like a treat if a self-pampering package was delivered to your door? Companies can make an impact with stylish boxes and a wrapped selection of products to sample or gift. The inclusion of a scented or tactile item can add to the sensory experience.
One of our customers, Sister & Co, sell their range via an online shop. In keeping with their ethos, Aylesbury Box Company worked with Sister & Co to create sustainable cardboard packaging for their products, along with shipping boxes.
The company focuses on sourcing natural ingredients, such as essential oils, nut butter and plant waxes, which nourish the skin. Free from artificial additives, certified organic and cruelty-free, their skincare products are delightful and customers agree:
“Such great scents, textures and packaging.”
“Bought Myrtle Bath Soak as part of a bundle as a gift. Fast delivery and packaging was excellent. My friend loved this product and the others in the bundle.”
“This was my first purchase from Sister and co, and I’m so impressed. The order arrived quickly, beautifully packaged and the bath soak is glorious. It’s luxurious, smells expensive and leaves my skin as soft as a soft thing. I wouldn’t hesitate in recommending this company. Thank you.”
Beauty Subscription Boxes
Beauty subscription boxes tend to focus on a theme. Examples include vegan products, 100% organic ranges, plastic-free packaging and hair care. Rather than selecting what goes into your shopping cart, subscription boxes offer samples that might not be easy to find on the High Street. Instead, they showcase emerging brands, new ranges and seasonal delights. If you are drawn to innovative brands and style trends, they could be an ideal monthly treat.
Bespoke Packaging to Delight the Customer
If the aim is to emulate a personal service when selling online, it is important to pay attention to the packaging. Aylesbury Box Company would recommend printed boxes, with designs on the inside and outside. Plain or printed tissue paper is an appealing way to wrap individual items.
Both cardboard subscription boxes and tissue paper are plastic-free and sustainable packaging solutions. As environmental awareness has driven many customers to seek out brands that minimise plastic use, our packaging solutions could fit with your company values.
If you would like to discuss sustainable cardboard packaging solutions for online deliveries and subscription boxes, please contact Aylesbury Box Company on 01296 436888 or email@example.com.
Our friendly team will offer advice to help you achieve the right look and finish. With low minimum orders and competitive pricing, we are favoured by start-ups and established businesses.