What are the Lead Times for Seasonal Packaging? | Aylesbury Box Company
51% consumers start purchasing for Christmas in the autumn months, so there is no time like the present to order that seasonal packaging!
seasonal packaging, Christmas, lead times, retail packaging, shipping boxes, Christmas packaging ideas, gift packaging, brand design, e-commerce boxes, recyclability, box company, packaging design,
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What are the Lead Times for Seasonal Packaging?


What are the Lead Times for Seasonal Packaging?

Christmas may be months away, yet there is no time to waste if you want seasonal packaging for retail displays, subscription boxes and e-commerce deliveries. The sooner you place those packaging orders, the easier it is for us to offer favourable lead times and prices.

Why Add a Festive Twist to Packaging?

Adding a festive twist to your e-commerce boxes or retail packaging increases the excitement of gift buying and receiving. Design details on retail packaging help shoppers see your products as potential gift items.

When it comes to online shoppers, many will opt to ship their purchase directly to the recipient. Because of this, seasonal packaging is important for increasing the joy of receiving; the gift might not be wrapped, but decorative e-commerce shipping boxes compensate for that.

When do Customers Start Shopping for Christmas?

It may feel as though there is plenty of time, as autumn has only just begun. However, many shops are already planning their Christmas displays. Statista research* revealed that 18% of shoppers had not only started but finished their gift buying by the end of October last year!

The research showed that 51% started purchasing for Christmas in the autumn months. The main reason was to spread the cost over several months as a way of managing budgets. So, for producers and retailers, there is no time like the present to order that seasonal packaging.

Subtle Seasonal Packaging Ideas

Some brands like to go all out for Christmas; big red bows on boxes, sparkling gift packaging and a riot of festive graphics. If your brand is looking for a subtle nod to Christmas, here are some ideas:

  • A simple white print design on craft board can be used to great effect
  • Foil blocking small details adds detail and shine to your standard brand design
  • Embossing can transform flat retail packaging by imprinting textured shapes
  • Printed stickers or printed parcel tape can give standard boxes a seasonal twist
  • Printing a template on your box for recipients to make a simple cardboard decoration
  • Printing a ‘Not to be opened until 25 December’ message on e-commerce boxes

With consumers’ increasing concerns about sustainability, we encourage you to avoid excess packaging and decorative finishes that compromise recyclability.

If you have packaging design ideas, our friendly team are happy to advise on the options for achieving your desired finish. Just give us a call on 01296 436888.

Improved Lead Times at Aylesbury Box Company

If you have yet to order seasonal packaging, there is still time. Our lead times are considerably shorter in 2022 than they were a year ago. We are currently averaging 10 – 14 days from order confirmation to delivery.

Investment in a second on-site warehouse and state-of-the-art machinery has played a crucial role in increasing productivity and reducing lead times. We are now in the position to run multiple orders simultaneously and our warehouse team are kept busy stacking and packaging boxes for our customers.

Fortunately, the industry-wide issues with cardboard supplies that we experienced last year have stabilised and we have secured reliable sources of our primary packaging material. This has also helped us to fulfil a greater number of orders.

Although equipped, the countdown to Christmas is always a peak time for us. There are always so many goods needing to be shipped at this time of year. We don’t like to disappoint, so help us deliver what you need, in plenty of time, by ordering now! As the orders come in, our lead times will increase, so don’t leave it until the last minute.

If you have any questions about packaging orders, get in touch at enquiries@abcbox.co.uk.


* https://www.statista.com/forecasts/1192184/usual-time-to-start-shopping-for-christmas-gifts-in-the-uk

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