Get Onboard with Iced Tea
If you’ve been abroad this year, you may have bought a refreshing iced tea. This tea-based, fruity soft drink is very popular across Europe, America and Asia. Yet there’s been less take up in the UK, however, tastes are changing. The younger generation favours iced tea, cold brews and bubble tea over the traditional hot cuppa. So, is it time to get on board with iced tea?
Introducing KAYTEA
We have recently supplied white carton boxes with a black print to iced tea specialist, Kaytea. The idea for this independent company was formed when founder Kevin first moved to the UK a decade ago. He had grown up in Canada and China, where iced tea is a staple. When he could find his preferred beverage in the supermarket, he started blending his own.
These went down a treat with guests at house warming parties and enabled him to experiment with different flavour combinations. Then lockdown hit and Kevin seized the opportunity to start selling his iced teas online. KAYTEA was launched.
Are Customers Onboard with KAYTEA?
From the offset, Kevin was keen to produce a hydrating, delicious and sustainable iced tea. He has built an organic, Fairtrade-certified brand that offers a variety of uniquely blended ice teas. Each flavour is carefully balanced and crafted using natural ingredients.
Here are a couple of customer reviews:
“As someone who rarely drinks alcohol, I found these iced teas to be a fantastic replacement. Each one I’ve tried so far has been a hit, with none disappointing me. The branding of the can is also cute. The delivery was fast and I would love to see these iced teas available at more bars and restaurants as a staple offering. Love them!”
“Not too sweet, subtle and natural flavour. Great from the can or in a glass with ice. Will be selling in my sobriety bar.”
As a tea-based drink, these beverages contain flavonoids, polyphenols and antioxidants, which have proven health benefits. In addition, they taste great and encourage drinkers to keep hydrated. With less caffeine than coffee, fewer calories than tea with milk and less sugar than most soft drinks, they promote a healthier lifestyle.
Sustainable Boxes for Shipping Iced Tea
As the business grew, the time came to rethink the shipping boxes. Fortunately, another of our customers recommended us to Kevin. They knew that we could match his commitment to sustainability and provide customised solutions.
The packaging brief was for sturdy and appealing packaging for both online sales and wholesale distribution. The boxes needed to ensure product safety during transit while also serving as an effective marketing tool. We were able to advise on some innovative design options for best-fit boxes.
They told us:
‘It is crucial that the packaging reflects our brand’s commitment to sustainability and has a strong visual appeal to resonate with our target audience.’
Robust, 100% recyclable cardboard boxes offer the necessary protection. The fact that they are manufactured from a high percentage of recycled fibres aligned with their brand values. What’s more, cardboard is straightforward to print. As a result, the packaging is customised with KAYTEA branding.
First Shipments of Iced Tea in the New Boxes
The first shipments of iced tea have now been sent to online buyers and wholesale distributors. The company were delighted with the packaging design:
“The service from ABC has been exemplary. They are responsive, attentive, and genuinely invested in ensuring the packaging reflects the quality and ethos of our brand. The boxes have met all our expectations. They are not only functional and environmentally friendly, but also beautifully designed. They definitely enhance our brand’s visibility and appeal.”
—Kevin Tang, KAYTEA Founder
What’s more, KAYTEA customers are noticing the difference too. The feedback has been overwhelmingly positive. Customers have appreciated the eco-friendly aspect and the premium feel of the packaging. This has further strengthened the brand’s reputation.
“Packaging is high quality with ingredients, brewing instructions and flavour notes well displayed. The tea is very nicely blended and flavoured.”
“Refreshing, flavourful, just the right amount of sweetness. Natural ingredients. Eco-friendly packaging.”
Have we convinced you to give iced teas a try? If so, we’d suggest the KAYTEA 6 can sample pack as the perfect way to discover your favourite flavour!
Equally, if you are an online retailer looking for customised e-commerce packaging, get in touch. Our bespoke solutions will protect your products in transit and elevate your brand identity. Tell our friendly team your packaging brief and they’ll recommend solutions to fit.
Call us on 01296 436888 or email enquiries@abcbox.co.uk.
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