Privacy Policy | Aylesbury Box Company
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Privacy Policy

Privacy Policy (“Privacy Policy”)

Last updated 25/05/2018

1 This Privacy Policy

As the controller of your data, Aylesbury Box Company will comply with Data Protection laws in the United Kingdom and the EU General Data Protection Regulation (GDPR). This Privacy Policy details how Aylesbury Box Company processes personal data.

We will keep the privacy notice under review and any updates will appear on this web page.

This website may contain links to other websites. This Privacy Policy applies only to this website and we are not responsible for the privacy practices of other websites. We recommend that you read the privacy policies of those other websites if you visit them.

The personal data we collect about you

Personal data collected, used, stored and transferred by us may include:

  • Identity Data including forenames, last name
  • Contact Data including address, email address and telephone numbers
  • Financial Data including bank and payment card details,
  • Transaction Data including payments made to you or for products and services you have purchased from us
  • Marketing and Communications Data including your preferences in receiving marketing from us and your communication

How do we collect your personal data?

Personal data is collected by us using the following methods:

  • Direct interactions with one of our office or sales staff by post, phone, fax, email or otherwise when sourcing quotes and orders.
  • Automated technologies or interactions with our website, by using any web enquiry form.

How do we use your personal data?

We use your personal data in the following circumstances and relying on the following lawful basis for processing:


Purpose/Activity Type(s) of data may include Lawful bases for processing
To initially engage with you when you interact with us or our systems, to issue quotes and samples  



For our legitimate interest (to respond to your enquiries)

To fulfil an order with us and invoice you correctly





Performance of a contract with you.

Necessary for our legitimate interest (to ensure your order is fulfilled and we invoice you correctly)


To fulfil an order involving third party manufacturers


Identity Contact

Performance of a contract with you

Necessary for our legitimate interest (to ensure your order is fulfilled)

To manage our relationship with you which will include;

•   Notifying you about changes to our terms

•   Testimonials

•   Engagement with you when new orders are due or stocks are low


Identity Contact

Marketing & Comms

Performance of a contract with you

Necessary for our legitimate interest (to maintain engagement with you and to maintain and improve customer standards)


To administer and protect our business.


Identity Contact

To comply with legal obligation

Necessary for our legitimate interest (for running our business)

To deliver relevant updates to you and measure or understand the effectiveness of the marketing we might serve to you.  

Identity Contact

Marketing & Comms Technical

Necessary for our legitimate interests (to study how customers use our products, to develop them, to grow our business and

to inform our marketing strategy)

To use data analytics to improve our website, products, marketing, relationships and experiences  


Necessary for our legitimate interests (to analyse customer usage)

Change of purpose

We will only use your personal data for the purposes stated above unless we reasonably consider that we need to use it for another reason and it is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so. Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Marketing communications

We do not pass your details to any third parties save for those involved in your order fulfilment.

If you are a business customer of ours you may receive the latest details about our products and services by email.

You can opt-out of receiving these types of communications at any time by clicking on the relevant link in email communications you receive from us.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.

We limit access to your personal data to only those Aylesbury Box Company employees, appointed representatives, advisers, business partners and suppliers who have a business need to know all of which are subject to a duty of confidentiality.

We have in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


When using the Aylesbury Box Company website, you can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our websites may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

Personal data outside the European Economic Area

Neither, we nor our suppliers process your personal data outside the European Economic Area (EEA).

Who we disclose personal data to

Your personal data may be shared with third parties for the following purposes:


Type of recipient Reason
Within Aylesbury Box Company and any group companies It may be necessary to share your personal data with group companies in order to audit customer payments.




Specialist packaging, fittings, printers, manufacturing, IT and transport providers to enable fulfilment of orders and enquiries.

To provide advice, to inform you of relevant products, and to request feedback on customer service standards. It may also be necessary to share your personal information with non-affiliated companies who perform support services on our behalf including those that provide professional, legal or accounting advice to Aylesbury Box Company.





We may disclose your personal information if we are asked to do so by the police or any other regulatory or Government authority.




3rd parties to whom we choose to sell, transfer, or merge parts of our business or our assets.

Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.

These companies are required to ensure appropriate security measures are in place and maintain the confidentiality of your personal data, and to use your personal data only in the course of providing such services and in accordance with Aylesbury Box Company instructions.

How long is your personal data retained?

We only retain your personal data for as long as necessary. The table below outlines how long data is retained and depends on the reason the personal data is used for:


Purpose of Processing Retention
Where an order is completed or cancelled.  

Up to 6 years from date of completion/cancellation

Where a quote is generated  

Up to 6 years from date of quote

Where an enquiry is received  

Up to 6 year from date of enquiry

After the retention periods if there is no other on-going client relationship your personal data will either be securely deleted or anonymised so that it can be used for statistical purposes but without any method of identifying you individually.

Your legal rights regarding your personal data

Under the GDPR you have various rights regarding your personal data. You have the right to:

  • Request access to your personal
  • Request correction of the personal
  • Request erasure of your personal

You can ask us to delete your personal data where you have successfully objected to the processing (see below), where we may have processed your information unlawfully where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to delete the data for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to the processing of your personal data

Where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object

to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

  • Request restriction of processing of your personal

This enables you to ask us to suspend the processing of your personal data in the following scenarios:

a. if you want us to establish the data’s accuracy;
b. where our use of the data is unlawful but you do not want us to erase it;
c. where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
d. you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Request the transfer of your personal data to you or to a third

We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  • Withdraw consent at any time where we are relying on consent to process your personal

However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.


If you have any questions or complaints relating to how we use your personal data, or if you wish to exercise any of your rights regarding your personal data, please contact the Office Manager by writing to them at; Aylesbury Box Company, 19 Faraday Road, Rabans Lane Industrial Estate, Aylesbury, Buckinghamshire. HP19 8RY. We will respond to you as soon as is possible. The length of time will depend on the type and complexity of the request, but you will receive a response no later than one month from the initial request.