Why Use Symbols on Packaging?

Why Use Symbols on Packaging?

There can be a lot of information to share on retail packaging and shipping boxes. This includes instructions for transit handlers, retailers and consumers, so there needs to be a quick reference solution. This is why we use symbols on packaging.

Are Symbols on Packaging Better Than Words?

Symbols provide a visual message, which are easy to see and understand.

Boxes in Transport

When loading or unloading a truck of boxes, handlers don’t stop to read written instructions. However, they can spot a symbol advising them of the safe stacking height or the need to keep the boxes ‘this way up’.

Packaging symbols are also more practical than words when it comes to global shipping. Whilst language needs translation, icons are universally understood. There might be less use for the ‘Keep Dry’ symbol in some of the destinations you are delivering to, but it comes in handy for shipping UK orders!

By providing handling instructions on the box, the manufacturer or supplier increases the chance that the goods will reach their destination undamaged. That reduces waste and returns, which is good for the customer and everyone in the supply chain.

Packaging Symbols to Inform Retailers & Customers

For retailers, it’s useful to know that the contents of a box are fragile and should be handled with care before they open it! Symbols that provide storage information ensure that contents are kept at the ideal temperature, away from magnets or, in the case of potentially hazardous goods, in secure cabinets.

Then, we move on to consumers. The familiar symbols on packaging inform our purchasing decisions. It’s a simple way to check safety, nutritional, ethical and environmental information. To give some examples, you might look for animal cruelty-free, Fairtrade or recycling icons before adding goods to your basket.

What to Consider When Printing Symbols on Packaging

1. Sourcing Icons

If you plan to incorporate packaging symbols into your design, you can create your own or use those approved for copyright-free download. Avoid copying and pasting something you spotted on the internet, as you haven’t got approval to use them. What’s more, the resolution is unlikely to be suitable for a quality print finish.

In addition, some symbols, such as the FSC tick tree, can only be used on certified goods or by certified companies. Be sure that you are only using symbols that are permitted and relevant to your goods and packaging.

2. Design Consistency

As with all elements of design, the overall impact has to be considered. The symbols on a box need to be clearly visible, yet their size has to be in balance with the wider packaging design. Leaving space around the packaging symbols is one way to ensure they are easy to spot.

One way to create a cohesive result is to print icons in the brand colours. This was the approach used by our customer AGNG Diesel. We printed the top of their boxes with the company name and the sides with handling symbols. A single colour, orange print that meets their requirements.

Packaging Manufacturer

As a packaging manufacturer that specialises in shipping boxes, e-commerce packaging and shelf-ready retail packaging, we can answer your questions about using symbols on packaging.

Get in touch on 01296 436888 or enquiries@abcbox.co.uk to find out more.