Delivered Through Your Letterbox: Subscription Services

Delivered Through Your Letterbox: Subscription Services

A magazine subscription has long been a popular means of receiving your favourite publication through the door, but in recent years the subscription business has boomed. We now have the option of subscription to wine clubs, pet food packages and food boxes, to name but a few.

Subscription services send out boxes of goods to paying subscribers, typically on a weekly or monthly basis. This type of business is proving popular with investors, as once established, the model is easy to scale up. This doesn’t mean that they are easy to manage. In order to retain and gain subscribers, the business needs reliable packaging and distribution systems, effective marketing and engaging products.

Join the Club

Beyond the convenience of a ‘delivered through your letterbox’ service, there can be a sense of becoming a member of a shared interest club. In the same way that a choice of magazine expresses an interest (Gardener’s World, Mountain Bike Rider, National Geographic,) subscription usually reflects a passion for the product. As such, subscribers are usually looking for something new or different than they can easily buy in the shops. The subscriber businesses need to provide limited editions, new samples or special deals, in order to maintain members.

Letterbox Friendly Packaging

Home delivery is one thing, but where possible, it is better if products can be posted through the letterbox. With consideration given to packaging design, delivering beauty products, teabags or socks (yes you really can subscribe to receive a monthly sock package through the post) is as simple as sending a magazine.

You may already be familiar with the slimline cardboard boxes used by Graze to deliver nutritious snacks, or Bloom & Wild to post flowers through your door. Many other companies are now working with box manufacturers, like Aylesbury Box Company, to create letterbox friendly packaging solutions.

If you are exploring the option of creating a subscription service, get in touch with Aylesbury Box Company. We can help you to get your goods to the people who are ready to give them a try.