Protect Your Brand; The Role of Packaging

Protect Your Brand; The Role of Packaging

Packaging plays a vital role in protecting goods during transportation and storage, but it also helps to protect your brand.

Any company wants to be associated with providing a quality product that satisfies the needs of its customers. When time and effort is put into quality controls, customer satisfaction and company values, loyal customers soon follow. Branding helps those customers to instantly recognise which products come from the company that they want to buy from.

Instant Recognition

Brand is created through the use of consistent design, colour and font. The same formula needs to be used on product packaging, in marketing and for promotions. This coherent visual appearance initiates a recognition response, which reassures the consumer that their needs are going to be met.

This is one of the reasons why the packaging on supermarket own ranges often show more than a vague resemblance to the best-selling brands. If we glance at the product and see a familiar format, we are encouraged to buy.

Print Quality

So, strict adherence to the brand is essential when it comes to packaging design. The colours and font need to be an exact match to the brand guidelines. The printing must be accurately positioned and the quality needs to be flawless. In addition high resolution artwork is essential for high quality results.

Any packaging company should offer a range of printing options and make recommendations for achieving the best finish based on such factors as budget, volume and brand identity. Aylesbury Box Company offers a range of high quality solutions, from simple, single colour print, through to flood coating with a high gloss varnish finish.

Why don’t you get in touch today? We have the expertise and equipment to protect your goods and your brand.