Pass the Parcel

Pass the Parcel

A favourite at children’s parties, Pass the Parcel involves unwrapping layers of paper to eventually reveal the prize.

In the commercial world, we also find examples of multi-layered packaging. In some cases, the volume of packaging might seem excessive however, in the majority of cases, each layer serves a specific and necessary purpose.

Let’s take the example of a well-renowned British Brand that Aylesbury Box Company help to package; Tangle Teezer hairbrushes.

Tangle Teezer

Anyone with long hair knows the pain of brushing out the knots. As a hairdresser, Shaun Pulfrey was very aware of the issue and set about designing a solution. His patented design may not have inspired the Dragons when it was pitched on the TV show, but it has proved its worth in the market.

Tangle Teezer has revolutionised hair care routines for millions of users in the UK and abroad. It also earned a Queens Award for Enterprise.

Tangle Teezer Packaging

As a beauty product, the original Tangle Teezer hairbrush is hygienically presented in a clear plastic box. This is the primary packaging, which consumers will see on stockist’s shelves, counters and displays.

These plastic boxes may also be presented in point of sale packaging, for example, printed cardboard stands which sit on the counter at a hairdressing salon or on a retailer’s shelf. This secondary packaging keeps the products together and helps to draw attention and promote the brand.

Behind the scenes, the retailer may have a box of Tangle Teezer brushes from which they replace any sold stock. These corrugated cardboard boxes are designed to hold a specific number of individual products in a robust and protective environment. They are suitable for packing, transporting and storing the individual products and primary packaging in pristine condition until they are needed.

Cardboard Packaging Solutions

As specialists in the design and manufacture of cardboard packaging, Aylesbury Box Company can’t assist with your plastic requirements. However if, like Tangle Teezer, you need printed, point of sale solutions or protective cardboard boxes for transportation and storage, we have the answer!