Damaged Goods, Damaged Reputation

Damaged Goods, Damaged Reputation

How bespoke e-commerce packaging can make all the difference to online shoppers

Promotions, product launches, discounts, there are many ways to encourage shoppers to make a purchase during Black Friday week.

Has your e-commerce received a record number of orders? Hopefully the pickers, packers and despatchers are in line for a well-earned seasonal bonus, but when it comes to online shopping, you have to consider returns before celebrating a successful campaign.

After a spending frenzy, many buyers have a reality check and realise that some purchases have to be sent back. There will always be items that simply didn’t match expectations; they don’t fit, or aren’t fit for the intended purpose.

Damaged Goods

Another issue is the receipt of damaged goods. No reputable company will knowingly package and send faulty of damaged goods, but poor packaging decisions can result in items arriving in anything but tip top condition.

If your company receive a significant volume of returned damaged goods, it could be time to address your packaging.

Purpose Made E-commerce Packaging

An off-the-shelf box is never going to protect your goods as well as purpose made, e-commerce packaging. From boxes built to the right dimensions and specifically designed inserts, to custom printed handling instructions and branding, bespoke packaging is the ideal way to present and protect your products.

If you think that purpose made e-commerce packaging is going to break the bank, think again. At times a small change can make a big difference. In comparison to the cost of replacing damaged goods, it’s affordable. Now include the time to process the complaint, the delivery charges and the damage to the reputation of your company and the cost of bespoke packaging is minimal.

Purpose Made E-commerce packaging; a great opportunity to enhance customer satisfaction.