Shopping Frenzy

Shopping Frenzy

Across the Atlantic, Black Friday has long been considered the official start to Christmas shopping. Held on the day after Thanksgiving, many schools and employees enjoy a four day weekend in which to celebrate, feast and shop.

For many American retailers, Black Friday offers the opportunity to realise the biggest sales figures of the year. In order to attract buyers, they typically extend their trading hours, run tempting promotions and launch new ranges.

The opportunity to buy big name brands at discounted prices, or be the first to get your hands on a new or exclusive product can cause a shopping frenzy. With such an opportunity to boost the sales figures, it is no wonder that the idea has made its way to the UK.

All Set for Success

Making a killing on Black Friday isn’t simply a case of discounting prices and opening for longer; it requires strategic planning. If you have customer’s expectations fired up, you have to be sure that you can deliver.

Employees

Whether you are running a physical or online shop, you are likely to need additional staff to help manage the influx of custom. From pickers and packers, to customer service, security and a reliable delivery service, well prepared employees can transform the shopping experience.

Stock

Stock shortages and delivery delays are hugely disappointing to shoppers, so you need to ensure that you have a good supply of the products people want, along with efficient systems for restocking and processing orders.

Packaging

If you are launching a new range, you want a reliable supplier to ensure that the packaging is manufactured, printed and delivered with plenty of time to ensure that your products are beautifully presented. As an online retailer, you also need a bulk of ecommerce packaging to ensure that the delivery of orders isn’t held up.

If your ecommerce packaging, you can turn things around with a call to Aylesbury Box Company.