Printed Packaging

Printed Packaging

Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging.

Printed packaging provides us with a vast array of information in an instant. Based on the packaging alone, we make assumptions about the quality, price and suitability of the product inside. The design communicates messages which help us to make an informed choice about which product best fits our needs.

Brand Identity

Printed packaging showcases brand identity. As a general rule, consumers are more likely to opt for a brand they know and trust. With a quick glance at the box, we recognise our favourite brands. A clear brand identity helps a company to position their product in the market and differentiate them from a competitor’s goods.

Conversely, cheaper brands will often mimic the look of a well known and loved brand in order to make it familiar. In blind taste tests, many people are unable to distinguish their favoured brand for a cheaper alternative and in many cases, they even prefer a cheaper brand, but rather than delight in the fact that they could reduce their shopping bill, they are often embarrassed that they didn’t opt for what the packaging suggests is a higher quality product.

Targeting Different Markets with Printed Packaging

Printed packaging can also help manufacturers to target the same product to a variety of different customers. This is particularly noticeable in the countdown to Christmas when everyday items are packaged in beautifully printed gift boxes, seasonally decorated or humorous packaging. This transforms them into appealing presents.

Providing Valuable Information

Printed packaging can take the form of text, images and icons. In addition to branding the print can provide safety notices, assembly instructions, expiry dates, serving suggestions and other business information. This can all be of value during transport and storage, as well as for the end consumer.

Print Processes

There are many different print processes that can be applied to packaging. From mono to full colour, it is possible to find a solution that matches your requirements and budget. Some basic print can be applied as a standard part of the box manufacturing process, so it incurs no additional charges.

If text, images and icons would enhance your product packaging, speak to Aylesbury Box Company about your requirements; we’re always happy to advise on the best solutions.