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retail-packaging-design

Iconic Packaging Design

On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...

bespoke-packaging

Buy Bespoke Boxes!

You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...

supply-chain-packaging

Productive Packers

The vast majority of goods are packaged. In addition to the primary packaging, many are boxed up in secondary packaging for safe transportation and storage. Efficiency through the packaging process is essential for delivering to customer expectations and making a profit. In an environment where every...

Avoiding the Red Tape

Sealing a cardboard box is the final step in keeping the goods inside protected during transit. In many cases, this is achieved by taping the box shut before despatch. The tape holds the box flaps securely in place and adds to the overall strength of...

environmental policy

How Can Ecommerce Packaging be Sustainable?

Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the...

bespoke_boxes

Bringing Affordable Packaging to the Table

GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...

printed-ecommerce-packaging

Happiness Inside the E-commerce Box

I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...

Packaging Design Icons: The Egg Box

When a local hotelier shared his frustration about eggs, his Canadian neighbour made it his mission to solve the problem. The issue was that when eggs were delivered by the farmer, they were often broken in transit and no good to anyone. This was back...

Is your Packaging Design Fit for 2018?

We often associate innovation with products, but is 2018 the time to innovate your packaging design? The need for in-store shopping experiences to compete with online shopping, has resulted in the development of new ideas. Through 2017, we’ve seen a noticeable rise in the development of...

Kids Tackle Packaging Waste

How do you encourage young people to bin their litter? The Government is considering the introduction of a ‘reward and return’ scheme. A financial incentive could certainly help to increase plastic bottle recycling, but is it enough? When it comes to young people, peer influence...