You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...
The vast majority of goods are packaged. In addition to the primary packaging, many are boxed up in secondary packaging for safe transportation and storage. Efficiency through the packaging process is essential for delivering to customer expectations and making a profit. In an environment where every...
Sealing a cardboard box is the final step in keeping the goods inside protected during transit. In many cases, this is achieved by taping the box shut before despatch. The tape holds the box flaps securely in place and adds to the overall strength of...
Packaging waste is a problem associated with online retail. Many ecommerce companies have been criticised for sending small items in large boxes, with excessive use of air filled plastic. It’s no longer acceptable. Customers are increasingly mindful of waste issues, with plastic pollution being the...
GADD&Co brings together the artistic flair and retail expertise of two lifelong friends. The company produce uniquely designed tableware, including coasters, placemats and table savers. With an online shop and stockists, the company were keen to find a protective packaging solution. The boxes had to be...
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...
When a local hotelier shared his frustration about eggs, his Canadian neighbour made it his mission to solve the problem. The issue was that when eggs were delivered by the farmer, they were often broken in transit and no good to anyone. This was back...
We often associate innovation with products, but is 2018 the time to innovate your packaging design? The need for in-store shopping experiences to compete with online shopping, has resulted in the development of new ideas. Through 2017, we’ve seen a noticeable rise in the development of...
How do you encourage young people to bin their litter? The Government is considering the introduction of a ‘reward and return’ scheme. A financial incentive could certainly help to increase plastic bottle recycling, but is it enough? When it comes to young people, peer influence...
Have you got a packaging idea that needs developing? Aylesbury Box Company can help! Packaging Design Challenges This image is the template for a cardboard cup holder. The designer had been working on an idea for a while, but whilst he was almost there, it wasn’t quite...