In the Greek Myth, Zeus gifts Pandora with a gilded box, along with strict instructions never to open it. Not knowing what's inside fuels Pandora's curiosity and temptation eventually drives her to lift the lid. When it comes to luxury packaging design, brands can use this...
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...
Standard, off-the-shelf packaging may be sufficient for requirements, but we’re keen to share five reasons why you should consider investing in bespoke boxes. Customers Expect More than Standard Packaging If your target customer is highly cost sensitive, then standard packaging may be acceptable. For every other business,...
A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority...
Packaging can be beautiful, eye catching and attractive. As such it can change our perceptions about a product and its value, as well as influencing our buying decisions. Innovative packaging design can make a product immediately stand out from the competition. Equally, the same product,...
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...
You’ve invested in a unique brand identity; a logo, a strapline and underpinning values that appeal to your target audience. You’ve agonised over the details of your website, your premises and your shop window. Don’t suddenly cut corners and opt for standard boxes for your...
The vast majority of goods are packaged. In addition to the primary packaging, many are boxed up in secondary packaging for safe transportation and storage. Efficiency through the packaging process is essential for delivering to customer expectations and making a profit. In an environment where every...
Sealing a cardboard box is the final step in keeping the goods inside protected during transit. In many cases, this is achieved by taping the box shut before despatch. The tape holds the box flaps securely in place and adds to the overall strength of...