There’s no doubt that your packaging design has a considerable impact on the perception of your product. We advise that you opt for the best quality that you can afford, but there are ways to develop good, yet low-cost packaging designs. The following points aim to...
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
The market is flooded with goods and competitors. With so much choice, consumers can afford to be picky. As a business, you need to use every available tool to help your business stand out from the crowd. From exceptional, personalised service, through to bespoke boxes...
Are your customers being driven mad every time they receive a delivery from you? Ensuring a positive customer experience extends to every interaction with your company. You may have created the most desirable products and invested in a helpful customer service team, but what about...
“UK consumers are now acutely aware that discarded plastic bags are commonly found in rivers, seas and on land, proving to be an ever-present danger to birds, animals and marine life. Even in landfill, they can take hundreds of years to break down.” Confederation of...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
When considering packaging design, the focus is frequently placed on shelf appeal. Attractive packaging does impact on the perceived value and can ultimately boost sales. There is, however, another element to consider when it comes to packaging design; logistics. Packaging design has a significant impact on supply chain...
Printed packaging is often bursting with colour. Rich, bright or subtle tones help to communicate a message and ensure that your goods look eye-catching on the shelf. What’s more exact colour matching can align your packaging with your branding. With so much going for coloured packaging...
Retail packaging can be manufactured from a wide range of materials, in an extensive range of shapes, dimensions, colours and finishes. There are plenty of stylish, fun and quirky packaging designs online, but how do you select the right option for your product? Aylesbury Box Company...