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Lightbulb-thinking

Fresh Thinking in Packaging Design

When it comes to environmental criteria, plastic has a bad reputation. It may have a myriad of practical uses, but there are two primary problems with plastic: It isn’t biodegradable Only 14% of plastic waste is collected and recycled These two factors result in a high...

supermarket-shopping

What’s in your Trolley?

How Retail Packaging Influences Buying Decisions Have you seen the ‘Eat Well for Less’ series on television that encourages families to reduce their food shopping bill? As part of this programme, favourite food items are placed into plain, non-branded packaging. The twist is that certain items are the...

Delivered Through Your Letterbox: Subscription Services

A magazine subscription has long been a popular means of receiving your favourite publication through the door, but in recent years the subscription business has boomed. We now have the option of subscription to wine clubs, pet food packages and food boxes, to name but...

Protect Your Brand; The Role of Packaging

Packaging plays a vital role in protecting goods during transportation and storage, but it also helps to protect your brand. Any company wants to be associated with providing a quality product that satisfies the needs of its customers. When time and effort is put into quality...

Packaging for Shelf Appeal

Every time we go shopping we’re presented with a range of options. We typically opt for familiar brands, but can be swayed by such factors as price, promotions and packaging. In the past, the packaging that ‘shouts loudest’ may have won favour. Bold, colourful designs, emblazoned...

Hidden Surprises

At this time of year, you might start to select wrapping paper, boxes and packaging in which to present your Christmas gifts. You could simply hand them over as they are, however the packaging adds an extra dimension; the element of surprise. As a child little beats the...

Packaging Design for Clothing

At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...

A Lightbulb Moment in Cardboard Packaging

The best ideas are often the simplest ones and the R16 lamp is an excellent example. Created by Waarmakers, a Dutch firm that focuses on ‘translating design ideas, brand strategies and concepts into circular and future proof designs’ the design is sure to have many...

Wikkelhouse: A Cardboard Housing Solution

As a robust and lightweight material, cardboard is the ideal home for your goods during storage and transportation, but could it be the ideal home for your family? Fiction Factory, a Dutch design company think that it can. They have invested years of research into developing...