Packaging Advice for Start Up Businesses- Part 2
In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection and packaging efficiency.
Following on from this, we will look at how investment in bespoke packaging can build brand awareness, reduce shipping costs and promote sustainability. These factors all contribute to market success. It’s time to stand out from the crowd.
Using Printed Packaging to Build Brand Awareness
As a new business, building brand awareness is a challenge. You are competing against established companies and familiar products, so you need to work hard to gain buyers interest and trust. Printed product packaging allows you to put your brand identity in front of shoppers. With bespoke boxes or unusual print design, you can help to make your brand memorable.
In addition to your logo, you can use printed packaging to tell a story, share your social media profiles, provide product information and advice or communicate your brand personality.
Aylesbury Box Company offers a range of print finishes and we’re happy to recommend low-cost ways of showcasing your brand using printed packaging. Let us know what you want to achieve and we’ll inform you of possible options.
Bespoke Packaging Minimises Shipping Costs
You don’t want to pay any more than necessary for product deliveries and nor do your customers. Shipping costs do impact on prices, so you need lightweight packaging solutions in order to remain competitive.
As a lightweight, yet protective option, corrugated cardboard is an ideal packaging material. Bespoke boxes offer exactly what you need to protect your goods in transit, but nothing more. In addition to weight, delivery charges are also determined by parcel size. A standard box, complete with fillers and tape, is likely to be both larger and heavier than is necessary.
In the early days, these savings may not be substantial, but as the business grows, keeping shipping costs to a minimum will become increasingly beneficial.
Consumers are increasingly critical of brands that are seen to use excessive packaging. Bespoke designs optimise material use and therefore remove the risk that your brand packaging will be the target of negative feedback.
There is also growing awareness of sustainable packaging materials. Corrugated cardboard boxes are produced using a combination of recycled and virgin fibres, or 100% recycled fibres. They can be used, recycled and manufactured into new boxes within weeks.
If you want to combine cardboard with other packaging materials, bespoke design can ensure that the materials are easy to separate, which makes recycling easier. Printed messages and templates can also be used to actively encourage the reuse and recycling of your product packaging.
Personal Packaging Service
Aylesbury Box Company is experienced in providing advice and bespoke packaging solutions for start-up business. With dedicated Account Managers, we take time to understand your requirements and offer a personal service. No matter what you sell, you can trust us to help your business get off on the right foot, so give us a call today on 01296 436888.