Metallic print and foil blocking have long been a popular choice for Christmas gift packaging. Over the past year, there has been a shift, as metallic elements have filtered into every season. From clothing and interiors to packaging and publications, metallics have been bang on-trend. Pantone...
Every year, packaging design awards showcase innovative ideas, on-trend styles and creative brilliance. A look at the nominations and winners can inspire fresh thinking when it comes to updating packaging design. The HOW International Design Awards is one example. We’ve taken a look at some of...
A few decades ago, large brands were competing for shopper’s attention with big, bold and bright packaging. It reached a point when the volume of information was overwhelming and the items that stood out were those in minimalist packaging. Against a riot of colour and graphics,...
It is argued that packaging is at least as important as the product it contains. It provides the opportunity to communicate considerable information in an instant, whilst also serving a practical purpose. It can make the difference between your products making it into the shopping...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
With a range of print options at our disposal, Aylesbury Box Company can produce rich, vibrant colours, high gloss or foil finishes and bold designs. This style works wonders for eye-catching, shelf-ready packaging, but some brands prefer a simpler approach. Typically, those brands with a focus...
With consumer pressure encouraging every company to consider the sustainability of packaging, it has never been more important to reduce, reuse and recycle. When packaging is designed to encourage reuse, it can have a positive impact on the brand, as well as on the environment. The...
Cardboard boxes were first introduced as a packaging container in the 1850s. Until recent years, they have been largely utilitarian in design. Used for bulk deliveries, these robust beige boxes transported goods from the factory warehouse to the storeroom. They were out of sight and...
One of the recent packaging design projects we have worked on is for an Oral Health company. Georganics produces natural and sustainable toothbrushes and toothpaste. Their products contain no plastics, no synthetic chemicals and no toxins; just naturally sourced ingredients. With an ethical approach, the company...
If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...