Customer experience has been identified as a primary differentiator, but as more of us chose to shop online, how can brands build connections with their customers? Packaging is the one element that is consistent with all e-commerce deliveries, so packaging design has to play a...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
In a world where being busy and productive is valued, creative crafts provide a constructive, yet relaxing outlet. Creative pursuits have been shown to have a calming effect on our mind and body. They can reduce anxiety, depression and stress, whilst boosting the positive emotions...
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...
Order a product online and your delivery box may include ‘Fragile’ or ‘This Way Up’ to improve the chances of the item reaching you in good condition. This is one small step in increasing customer satisfaction and reducing the number of returns, but beyond handling...
I had a pleasant surprise at lunchtime; having removed the food from the package, I was greeted by a delightful image. A simple, yet beautiful, mono-print sun shone out from inside of the box. It made me smile. The printed box made me feel more joyful...
How bespoke e-commerce packaging can make all the difference to online shoppers Promotions, product launches, discounts, there are many ways to encourage shoppers to make a purchase during Black Friday week. Has your e-commerce received a record number of orders? Hopefully the pickers, packers and despatchers are...