Are Custom Boxes Worth It?

Are Custom Boxes Worth It?

With soaring prices, every business is looking for ways to keep prices down and remain competitive. When it comes to packaging, buying off the shelf options is cheaper than custom boxes, but which offers the best value?

Off-the-Shelf V Bespoke Boxes

“I need to keep fulfilment and shipping costs to a minimum, so bespoke boxes are out of the question.”

In a price-to-price comparison, off-the-shelf boxes are going to be sold at the cheapest unit price. Held in stock, these are also immediately available, so why would anyone opt for custom packaging?

In this article, we share 10 reasons why bespoke boxes are worth the investment and how they offer far greater value than a standard packaging solution.

10 Reasons Why Bespoke Boxes are Worth the Investment

1. Avoid Fillers

Boxes that are designed to fit your products immediately negate the need for void fillers. This reduces packaging waste and costs. Did you factor in the price of air pockets or bio nuggets when you compared like for like?

2. Cut Shipping Costs

Designed to fit boxes also ensure that you are not paying over the odds for shipping larger than necessary packaging. This also means more boxes can be sent in each delivery, which helps to reduce financial and environmental costs.

3. Reduce Returns

Custom boxes are designed to provide optimum protection for your products. This reduces the risk of damages during handling and delivery. Fewer damages equal a reduction in returns. As returns are costly to process and replace, this is a point that needs to be taken into consideration. Damaged goods also contribute to landfill and waste, which we should all endeavour to avoid.

4. Enhance Presentation

Bespoke boxes can include internal details, print and finishes to enhance the presentation and perception of your products. Printed packaging helps to make the right impression with customers, who feel that they have got better value. A positive purchasing experience increases the chance of them buying from you again. When multiplied across all customers, this could be a substantial saving in marketing costs.

5. Stand out from the Competition

Branded boxes help your products to stand out from the competition. The average UK shopper orders 3 items online a week, so make yours the one that they get excited about and can’t wait to open.

6. Extend Reach

A standard box is unlikely to be snapped and shared on social sites or featured in an unboxing video. It’s a different story for custom boxes and these are fantastic opportunities for extending your reach and brand awareness.

7. Build Engagement

The inside of a box is the ideal space to share messages, the brand story or competitions. This builds engagement and interaction, which is vital for connecting with customers.

8. Share Important Information

Printing on boxes provides a place to share important information, including recycling icons, charity partner logos, certification details and more. These small details can influence future purchasing decisions.

9. Increase Packaging Reuse

Beautiful boxes increase the chance that your packaging will be reused; an environmental thumbs up.

10. Take Pride in your Brand

Custom boxes show that you are proud of your brand and you care about making the right impression. They indicate strong brand values, which reflect well on the products inside.

Packaging Manufacturers for Custom Boxes

With these points in mind, it is worth exploring the option of custom boxes. Our Aylesbury Box Company team are knowledgeable about packaging design and print finishes. Speak to us about your packaging requirements and we will advise on cost-effective options.

For further information or to request a quote, please contact us on 01296 436888 or enquiries@abcbox.co.uk.