Packaging and Presentation: Get ‘Unboxing’ Ready

Packaging and Presentation: Get ‘Unboxing’ Ready

When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it?

Let’s consider things from the customer perspective.

Scenario One – A delivery arrives in a plain, standard cardboard box. They open it up and find their order and dispatch note inside. All is fine, end of the story.

Scenario Two – a stylish branded box arrives and there is instant excitement because they remember what they ordered from this company. Anticipation mounts as they open the box to reveal colour, printed information and carefully presented products. It feels like unwrapping a gift, which lifts their spirits. They want to share the experience, write a review and maybe order something more.

In both instances, the product is the same, yet the packaging and presentation have changed the experience.

Unboxing; Putting Packaging in the Spotlight

There is a third possibility – the person receiving their order will create an Unboxing video for YouTube. In these videos, the recipient doesn’t open the box in advance – they share the reveal online.

If you are unfamiliar with unboxing, you may not realise that these videos are very popular and influential. Originally focused on innovative tech gadgets and beauty products, they have now extended into almost every e-commerce range.

Unboxing videos have pushed printed packaging and great presentation into the spotlight. It shows that with a little attention to detail and personalisation, the perception of your brand and product can be greatly elevated. When brands get it right, unboxing videos can give them unprecedented exposure. This can lead to exceptional peer marketing, which can make all the difference to a brand’s success.

Share your Message with Branded Packaging

Customers and Unboxers love unique packaging, so rather than copying another, consider how your company values might be shared in colour, font, imagery, graphics, working and icons. Is your style natural or vibrant, on-trend or classic, fun or formal?

Add Delight with Internal Printing

The unboxing trend has led to a rise in demand for internal printing. Until recently, printed packaging focused on shelf-appeal, so it was all about the outer surfaces. With e-commerce packaging, there is a shift toward internal printing. The outside may only have a subtle logo or mono-print, but open it up to reveal rich flood printing, patterns and messages. As an example, Thortful cards have worked with Aylesbury Box Company to design some simple, yet impactful internal printing.

Perfect Presentation with Cardboard Inserts

When the box is opened, you don’t want the items scattered randomly about. Firstly, this increases the risk of them getting damaged and scratched, which is the last thing that any customer wants. It also makes the items look less cared for an important.

Cardboard inserts can be cut to size and printed to match the interior colour. They hold the goods in position, presenting them in perfect condition. We all know that we make judgements in an instant and good presentation gives the best impression.

Add Variety to Engage the Senses

Are there ways of boosting the customer experience by appealing to different senses? A textured box, the rustle of printed tissue paper, a scented product and colourful graphics.

Personalise your Packaging

There is often the option to add a message to gift purchases, but could this be something you offer your customers? A printed label or card could be inserted into every box. How about a welcome message for new customers, with an invitation to join your online community? You might thank loyal customers with a discount or a free sample.

How to Add Value with Packaging

Printed packaging could include assembly instructions, serving suggestions or aftercare tips. A printed or perforated template could turn your packaging into another creative activity in craft subscription boxes or toy packaging. There are even examples of the packaging being part of the product.

Beware of Excessive Packaging

Whilst unboxing does showcase good packaging and presentation, it is important to keep waste minimisation in mind. Excessive packaging is not welcome and can damage your brand reputation. It is important to find creative ways to do more with less.

Affordable Packaging Solutions

Great packaging increases the perceived value of your products. It protects your goods, whilst adding to their appeal. This reduces the costs associated with returns, whilst encouraging sales. Creating a positive customer experience leaves a lasting impression. It can also cut the time, effort and spend on marketing, as fans may do half the work for you!

For these reasons, we feel that bespoke packaging design is a cost-effective way of adding value. Bespoke packaging design and print needn’t be expensive. Talk to Aylesbury Box Company about your design ideas and we’ll recommend solutions to suit your budget. Call us on 01296 436888 or email enquiries@abcbox.co.uk.