We are often asked about print finish options, so we thought we’d summarise a few points in this article. When you think of a cardboard packaging, does a plain brown corrugated box spring to mind? It doesn’t have to be like that! An extensive range of print...
How Retail Packaging Influences Buying Decisions Have you seen the ‘Eat Well for Less’ series on television that encourages families to reduce their food shopping bill? As part of this programme, favourite food items are placed into plain, non-branded packaging. The twist is that certain items are the...
Research has shown that as consumers we make around 70% of our purchasing decisions at the point of sale. We may know what we want to purchase, but we can be enticed towards a specific brand by the packaging. Printed packaging provides us with a vast...
At this time of year, many of us are packing for holidays. As we anxiously weigh our case to check if it is still within the weight restriction, or sit on our bag in a bid to do it up, we may ponder the best...
The best ideas are often the simplest ones and the R16 lamp is an excellent example. Created by Waarmakers, a Dutch firm that focuses on ‘translating design ideas, brand strategies and concepts into circular and future proof designs’ the design is sure to have many...
Quality packaging is a highly influential factor in attracting the attention of shoppers and convincing them to buy. With visually attractive, structurally sound point of sale packaging, it is possible to communicate with customers in innovative ways. Online competition has prioritised the need for retailers and...