Plastic pollution is a major environmental issue. Discarded plastic packaging is building up across all parts of the planet, even littering remote locations where plastic has never been produced. The Plastic Tax aims to initiate change among plastic packaging manufacturers and importers. Will your business...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
Don't be bland. Your retail packaging and shipping cartons are an important part of the customer experience. They are often the only physical contact with your company, so they need to reflect your brand. A pop of colour, a stunning illustration and iconic typography add to...
GQ and Vogue are talking about it and celebrities are doing it, so get on board with the refill movement. As restrictions lift, more of us are returning to the office. The route of your commute may not have altered, but habits have changed. We’ve become...
Live in the moment they say, appreciate the here and now. How can you be thinking about Christmas packaging in the middle of summer? Well, we are and that’s because retailers have to plan all year to optimise sales during the festive period. At any time...
The rapid rise in online shopping has resulted in extended lead times across the packaging industry. Trying to arrange a quick turnaround is tricky and we’ve been encouraging our customers to place orders in advance of need. Planning ahead and effective stock management prevents last-minute panics,...
Contacting a local packaging supplier for the first time can be daunting. You know that you need boxes to package your products, send orders and improve presentation, but how do you explain what type of box you have in mind? To try to help you prepare,...
Product labelling and information on packaging is being noticed more than ever before. As a result, the details supplied can help to differentiate a brand and influence purchasing decisions. Is your product packaging making the most of all available space? Information Guides Purchasing Decisions for Consumables The...