There is a perception that a packaging company like ours is only interested in bulk orders for large, established brands. There is a fear that minimum orders, design and printing costs takes bespoke packaging out of the reach of small, start-up companies. Aylesbury Box Company would...
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
Whether online or in-store, retail forecasts suggest that those brands which offer personalised services and products will thrive in the coming year. Could stylised printed retail packaging enable your brand to remain relevant and exciting in 2019? Printed Packaging – Adding a Touch of Design Leading...
In the early days, the majority of orders received by Aylesbury Box Company were for large, industrial cardboard containers. This packaging was practical and robust, but there was little concern for aesthetics. Typical printing requirements were ‘This Way Up’ or ‘Fragile’ printed in black. The...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...