In the early days, the majority of orders received by Aylesbury Box Company were for large, industrial cardboard containers. This packaging was practical and robust, but there was little concern for aesthetics. Typical printing requirements were ‘This Way Up’ or ‘Fragile’ printed in black. The...
As customer service week is in full swing, we’re turning the tables for this blog. In our usual packaging articles, we aim to provide valuable advice. We want to break down the barriers, explain how packaging solutions can be achieved and provide information that allows you...
If you are aiming to sell premium goods at the top end of the market, you might take inspiration from the 2018 Luxury Packaging Award winners. Announced at a prestigious ceremony, which was held at the Grosvenor House Hotel earlier this week, both winners and...
For the majority of teenagers, shopping is a social, fun and interactive experience. For this reason, they are more likely to head to the High Street and shopping centres than buy online. This presents a great opportunity for businesses with goods on the shelf, but...
The phrase ‘box clever’ means to ‘behave in a careful and cunning way’. In many ways, this reflects the role of packaging as a marketing tool. The design of retail packaging has to be carefully thought through, with the aim of influencing a potential buyer...
When you have a budding business venture, budgets can be tight, however, if you have goods to sell, retail packaging is a must. It can be understandably tempting to bulk buy off-the-shelf retail packaging for your goods. In terms of up-front costs, this is the...
On a packed supermarket shelf, how do shoppers decide what to buy? There are certain branded products that have been supermarket staples for years. As consumers, we’re so familiar with the packaging design that it takes little more than a glance to know what we’re placing...
If you are aiming for the luxury market, it’s not just your products that have to shine. Every detail needs to exude quality. Many brands focus on creating the next trend, or exploit a growing trend. The luxury market is different. With an emphasis on lasting,...
When it comes to lifting, a handle really can make all the difference. If you are looking for boxes with handles, what are the options? Hand Holds The lowest cost option is to have hand holds cut out of the side of your cardboard box. This is...
Entertain and Engage with Retail Packaging Packaging has long played a vital role in influencing buyer’s decisions and gaining the competitive edge. As shopping habits change, product packaging has to keep pace with consumer expectations in order to remain relevant and appealing. According to Mintel’s 2017 Global...