Point of Sale Packaging
Quality packaging is a highly influential factor in attracting the attention of shoppers and convincing them to buy. With visually attractive, structurally sound point of sale packaging, it is possible to communicate with customers in innovative ways.
Online competition has prioritised the need for retailers and brands to invest in an engaging shopper experience. A variety of visual displays, helpful staff, aromas and opportunities to try before you buy, all work together to provide a sensory experience that online retailers can’t compete with.
Environmental Best Practice
For the retailer, point of sale packaging needs to be easy to identify, open, shelve and dispose of. It must be professionally printed and structurally sound. They need a packaging manufacturer that can deliver to their requirements. There is also growing pressure to create point of sale packaging that complies with the ‘Guide to Environmental Best Practice’ which has been produced by Point Of Purchase Advertising International (POPAI).
Aylesbury Box Company is actively working towards the POPAI best practice guidelines. Our expertise in cardboard engineering techniques, design and manufacture, allows us to produce packaging that meets the needs of retailers, brands and customers, whilst minimising the environmental impact.
The POPAI guide advises that by considering the environmental impact of the packaging at the design, manufacture, display and disposal stages. Packaging manufacturers are being encouraged to design for re-use, for example with a reusable, central core that can be updated or durable modular systems which are adaptable.
The use of recycled materials and lightweight designs are also encouraged in order to use less energy in production, less fuel in transport, make it easier for retail staff to handle and to minimise waste. It is also important that such packaging is made from a minimum number of different materials, so it is easy to deconstruct and recycle.
Convenient Assembly of Point of Sale Packaging
Longer opening hours mean that many retailers need to replenish stock whilst customers are still in the shop, so the process needs to be quick and easy. Increasingly, point of sale packaging is being supplied ready assembled and even pre-filled so it can be presented on the shop floor in an instant.
To keep the retailer happy, it is essential that assembly is straight forward. The printed packaging is more likely to remain in pristine condition and be reused if it hasn’t been damaged in the rush to put it together. Any damage to the packaging can also give off the wrong message about the quality of the goods being displayed.
Another development is the move towards using symbols and arrows to provide assembly instructions. This allows the same packaging to be used by a company with global branches, as well as those employing staff who don’t have English as their first language. Simple assembly makes it easier to achieve this goal.
As a company with in house expertise in packaging design and manufacture, Aylesbury Box Company has the capacity to adapt and develop new ways of achieving best practice principles, without compromising on quality.