With soaring prices, every business is looking for ways to keep prices down and remain competitive. When it comes to packaging, buying off the shelf options is cheaper than custom boxes, but which offers the best value? Off-the-Shelf V Bespoke Boxes "I need to keep fulfilment and...
At Aylesbury Box Company, we enjoy playing a small role in helping start-up businesses to get off the ground. Our packaging advice and printed boxes are one small step in the journey to getting a product to market. In a recent article, we focused on a...
We’d like to raise a glass to one of our newest customers; Wined. Their wine and food pairing delivery boxes make evenings in more tempting than ever. From date nights to simply giving yourself a weekly treat, could this be your ideal delivery? An Education in...
As we start a new financial year, we want to sow the seeds for updating and improving your e-commerce postal boxes. How can packaging design benefit your business, customers and the environment? Here are 5 essential steps to consider: 1. Reduce or remove single-use plastic from e-commerce...
It’s hard not to notice that Easter Eggs started making an appearance on the supermarket shelves as soon as the Christmas stock had cleared. Perceived as one of the worst examples of excessive packaging, do Easter Eggs deserve their bad press? Excessive Packaging in Decline There is...
Retail is shifting online and yet many retailers still approach product packaging with a traditional retail mindset. Why do brands need to think differently when it comes to e-commerce postal boxes? The Purpose of Retail Packaging Let’s start with retail packaging, which is all about shelf appeal....
Retail packaging performs many functions, one of which is grabbing the attention of shoppers. Using a combination of colours, typography, keywords and illustrations, a packaging designer can help a brand and product gain shelf appeal. The aim is to tempt shoppers by appealing to their...
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
Unique packaging design can elevate a brand favourite, help to launch a new product or support a local initiative. The exclusivity of limited-edition packaging adds to the sense of value; the product can go from an everyday essential to a collectable item. Should your brand...
How are conscious consumers shaping the landscape for manufacturers and retailers in 2022? In December, the Chartered Institute of Marketing (CIM) released research. Dreaming of a Green Christmas revealed that 53% of UK adults were opting for more environmentally-friendly celebrations. From selecting sustainable packaging and reusing...