Online shopping has helped to keep many of us stocked up during and since lockdown. Companies with e-commerce facilities in place were able to quickly respond to customer needs. Many other retail businesses adapted quickly to package up their products, provide ordering and delivery services. As...
Last year, only around 6% of food shopping occurred online. The majority of consumers preferred to pop to the shops to stock up on groceries. Within a few weeks, there has been a tremendous shift. With self-isolation and restrictions on our movements, the demand for...
Statistics suggest that the period between Black Friday and Christmas accounts for around 30% of annual sales. Get it right and it is possible for retailers to transform their balance sheet. We are all aware of the impact that online shopping has had on the High...
Mince pies, Christmas cards and Gift boxed items have arrived on the supermarket shelves. We will soon see shop window displays take on a festive twist in order to attract shoppers in from the cold. As an e-commerce business, it is worth considering how this...
Customer experience has been identified as a primary differentiator, but as more of us chose to shop online, how can brands build connections with their customers? Packaging is the one element that is consistent with all e-commerce deliveries, so packaging design has to play a...
Whilst eye-catching, shelf-ready packaging remains a dominant requirement on any design brief, the factors that influence packaging design are constantly shifting. At the halfway point of 2019, what trends have we seen as a box manufacturer? Bold Colour or Subtle Palette in Packaging Design The popular colour...
As a manufacturer, brand or retailer, you will be keen to positively influence buying decisions. Packaging design plays an important role in this process, but does it matter which packaging materials are used? According to a Coleman Parks survey, which was commissioned by Pro Carton, 68%...
In a world where being busy and productive is valued, creative crafts provide a constructive, yet relaxing outlet. Creative pursuits have been shown to have a calming effect on our mind and body. They can reduce anxiety, depression and stress, whilst boosting the positive emotions...
You might believe that digital imagery marked the end of the road for photographic film. The convenience of grabbing a snap on your phone surely out-weighs the effort involved in manually setting up a shot. When we were approached by Analogue Wonderland to create printed...
The busiest sales period of the year is fast approaching. As a growing e-commerce business, you have prepared your product lines, sorted your stock and prepared a winning marketing campaign. The orders are coming in. Isn’t it a wonderful feeling when customers fill an online shopping...