Product Packaging and Labelling Under Scrutiny

Product Packaging and Labelling Under Scrutiny

Product labelling and information on packaging is being noticed more than ever before. As a result, the details supplied can help to differentiate a brand and influence purchasing decisions. Is your product packaging making the most of all available space?

Information Guides Purchasing Decisions for Consumables

The food and beverage industry has reported a growing interest in the information shared on product packaging and labels through the pandemic. This could be seen as a headache for producers, who already have to comply with ingredient lists, nutritional values and country of origin. Alternatively, it could be viewed as an opportunity to communicate with shoppers and elevate their brand.

More shoppers than ever are considering the source of their food. There is heightened interest in the environmental impact of consumables and the packaging that goods are supplied in.

This observation is supported by research carried out by Rocaba Packaging. They found that 40% of businesses surveyed had noticed shoppers putting greater emphasis on environmental credentials and sustainability through the pandemic. This applied to both the product and packaging.

If your brand has invested in British-made goods, Fairtrade suppliers, compostable packaging or allergen-free ingredients, you can win favour by ensuring it is communicated.

Smarter use of Packaging and Labels

There is limited space on a label, so how can you provide all of the information that shoppers deem relevant? Are there ways to share your message without cluttering and compromising the packaging design?

Cartonboard Boxes and Containers

Key information needs to be visible on the outside, but think inside the box. Internal printing can provide scope to engage shoppers with your brand. You might use internal printing to provide recipes, serving suggestions, links to a social media page or competitions. Even the tabs that help seal your packaging could contain a discount code for a related product.

Cardboard Sleeves

The addition of a cardboard sleeve extends the scope for providing information. Relevant icons such as Recycling, Fairtrade or Vegetarian can be shown on the outside, with ‘find out more inside’. The details, story or instructions can then be printed on the inner surfaces.

Peel-able labels

If you struggle to fit all the desired information on a label, peel-able versions could double or triple the surface area. As with cardboard sleeves, a snapshot can be shown on the front panel, with more in-depth information revealed when the label is peeled back.

QR Codes on Packaging

Including QR codes in packaging design is growing in popularity. When scanned on a smartphone, the QR code takes the reader to a dedicated page on the company website. Here there is plenty of scope to provide information in a variety of forms including video content and infographics.

Changes to Packaging Design

All producers need to research what matters to their customers. How can this information be included on packaging and labels in ways which engage and convince the buyer? Satisfying their requirements is now an important element in packaging design.

Is Printed Packaging Expensive?

There is a range of print options that are suitable for consumable goods. The best solutions will depend on your objectives and budget. There is also a difference between products that will be sold in-store or via an e-commerce shop.

As a trusted packaging manufacturer that supplies retail packaging and e-commerce boxes, Aylesbury Box Company offers print advice and quotes.

From shipping boxes to luxury gift boxes, we can help you achieve the desired print finish. We are happy to work with your graphic designers to ensure their layouts are presented in print-friendly formats.

For further information contact us on 01296 436888 or enquiries@abcbox.co.uk