Limited Edition Packaging

Limited Edition Packaging

If you are looking to inject excitement into a long standing product, a highly effective option is to create limited edition packaging.

We’ve all seen the leading brands offering an alternative to their standard packaging to celebrate events such as The World Cup or Christmas. Not only does this add to the attraction of the product on the shelf, it also encourages purchases from people who want to identify with the event.

Showcasing Celebrity Endorsement on Packaging

Limited edition packaging also offers a chance to showcase celebrity endorsement. There have been Andy Warhol Soup can labels, Michael Jackson Pepsi cans and Kerrygold Butter wrappers designed by Orla Kiely.

Collectable Packaging

Limited edition packaging initiates curiosity and can help your brand to stand out from the competition. The packaging can be seen as a collectable item in its own right and that encourages sales.

Every year, the Cornish clothing brand Seasalt invite celebrities to create a design for their jute bags. Shoppers have been able to carry their goods home in a bag designed by Judy Dench and Alison Steadman and Olympian Helen Glover. It adds interest, provides a source of PR, supports bag reuse and customers return the next year to add to their collection.

A short print run of a unique packaging design can also be a great way to promote a new product. Nike has used this approach to add to the exclusivity when launching a new style trainer. Their limited edition shoeboxes are as desirable as the product itself.

Consumers also identify with personalised packaging. In recent year’s it’s been possible to purchase Coke cans and Nutella pots with your name on.

Packaging Design and PR

As part of your wider brand strategy, it can be the focus of an advertising campaign, giving you something fresh to talk about and promote. A well planned approach can also increase the change that your packaging design will feature in social media posts and magazine articles. Get it right and this can really build brand recognition.

If you are considering limited edition packaging as part of your brand strategy, Aylesbury Box Company can assist. From unique cardboard packaging designs, to short print runs, our team of box manufacturers will support your ambitions.