Bright Future for E-commerce Packaging

Bright Future for E-commerce Packaging

Were you one of the many companies that rapidly adapted to the demand for local deliveries and online purchases? If packaging decisions were made in a hurry, Aylesbury Box Company can advise on better options.

The global lockdown has fast-tracked a shift in consumer behaviour. Whilst there has been a steady growth in online shopping since the start of the century, nothing has forced our hand as much as the Covid-19 pandemic.

As we were encouraged to stay home and avoid unnecessary contact, deliveries to the door became a godsend. Online shopping enabled us to purchase from retailers that had been forced to close their doors. The demand for delivery slots hit a peak as the vulnerable avoided socially-distanced queues to get their groceries. The need to get digital became a necessity, rather than an option.

At Aylesbury Box Company, the team have not had a moment to rest since the country went into lockdown. With protective measures in place, our workshop team have put in all the hours to meet our customer’s requirements for cardboard delivery boxes and e-commerce packaging.

Growth in E-commerce Packaging

As more stores begin to reopen, there are concerns about whether shoppers will return. With online accounts set up and new purchasing habits formed, what incentives are there to head out?

According to an ACI Worldwide study, there was a 168% increase in e-commerce sales between May 2019 and May 2020. Nielsen report that there has been a greater rise in online orders in the first half of 2020, than in the previous 5 years. Whilst the figures may dip as the lockdown is lifted, it is clear that retailers need to adapt their strategy to capitalise on our desire for e-commerce.

In line with this thinking, Businesswire has predicted considerable growth in the e-commerce packaging market. In the ‘E-Commerce Packaging Market – Growth, Trends, and Forecast (2020 – 2025)’ Report Summary, it has been identified that the shift in consumer habits will drive demand for robust packaging.

What E-commerce Packaging is in Demand?

The report specifically identifies the need for e-commerce packaging that:

• Provides damage reduction
• Offers ease of handling and logistics
• Is sustainable (specifically stating the desire for paper-based packaging solutions)

In our experience, manufacturers and retailers are also looking for packaging design which removes excess materials and negates the need for plastic fillers. As a box manufacturer, Aylesbury Box Company designs bespoke packaging solutions to best suit our customer’s needs. This can reduce the environmental impact when compared to purchasing off-the-shelf options.

We have seen a rise in demand for printed e-commerce packaging. Print design and branding have helped many online retailers to differentiate themselves from the competition and enhance customer engagement. With a range of print options, we have provided low-cost solutions for shipping cartons, through to luxury finishes on product packaging.

In a Rush to Launch Online Services?

Pubs, restaurants and independent retailers are among the companies that had to make swift decisions at the start of lockdown. Would they completely shut up shop or adapt? Many launched online services in a rush, your company may be one of them.

It has been great to see so many businesses making a success of local deliveries and online services. The willingness to adapt quickly to fulfil a demand has attracted new customers. As the lockdown is lifted, some companies will continue to serve customers in these new ways.

In the spur of the moment, you may not have been too picky about your packaging boxes. Grab what is available and get those deliveries out! When you are in a position to give it more thought, Aylesbury Box Company are here to assist.

Experience Box Manufacturers

Our friendly team take time to understand your products, how they are stored and shipped. We are experienced in design, cardboard engineering, manufacture and printed packaging. Share your ideas with us and we will advise on the best options for achieving your goals cost-effectively and sustainably.

Would you like to embellish your packaging with print design, frustration-free opening options, die-cut handles or internal print? We can help. Would you like something different from a standard box or are you looking for inserts to improve product presentation? Give Aylesbury Box Company a call on 01296 436888 or email enquiries@abcbox.co.uk.

When we know what you want, we are happy to provide a no-obligation quote.