What’s in the Box?
Cardboard inserts, polystyrene fillers and air pockets are just some of the items used inside a box. The aim is to provide the best possible protection for goods in transit.
For years, polystyrene has been the favoured material. With insulating properties, polystyrene is able to provide that additional layer of packaging that enables the goods to benefit from the added protection they need.
The trouble is that polystyrene lacks the sustainable, environmental credentials that many businesses favour. It does the job, but leaves the recipient with a bulk of unrecyclable waste. When it comes to organic farmers and ethical producers, this simply clashes with their underpinning ethos.
The Golden Fleece
It seems an alternative solution has been under our noses all this time, on the backs of sheep. WoolCool is cleaned and felted wool that is sealed in a recyclable, food grade polyethylene wrap. It is supplied flat pack and simply slots into cardboard boxes in order to provide the necessary layer of protection and insulation.
For thousands of years wool has been renowned for its naturally insulating properties. It absorbs moisture and holds it, whilst feeling dry to the touch and it helps to maintain a constant temperature. Performance tests have shown it to be more effective than polystyrene at keeping food and pharmaceuticals cool and fresh.
WoolCool’s ability to keep produce chilled below 5 degrees for well over 24 hours has convinced Fortnum and Mason, Able & Cole, Riverford, Dalesford Organics and others to swap polystyrene for this highly effective and environmentally sound packaging solution.
In modern farming, it typically costs more to sheer the sheep than you can ever expect to get from a fleece. Even so, a sheep has to be sheered every year to keep them healthy. This innovation offers sheep farmers a new opportunity to make use of and earn money from their flock. It also greatly reduces the volume of polystyrene that ends up in landfill each year.
Environmental Packaging
Sustainable practices are at the heart of operations at Aylesbury Box Company. Since learning about WoolCool, we have happily recommended the product to our customers.
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There’s no need to be puzzled if you find WoolCool packaging in your box, it’s just helped keep your goods in pristine condition. You can reuse it, recycle the fleece in the compost bin or maybe find a create way to re-purpose it!
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