We’re on a mission to provide practical and cost-effective cardboard packaging to protect and present your goods. Sleeve packaging is one solution that can enhance or replace a box. However, customers rarely consider it as a retail packaging option, so let us tell you more.
What is Sleeve Packaging?
Sleeve packaging is a printed strip of paper or cardboard that wraps around your product or box. Are you familiar with its use on cosmetics, food containers and homeware items? Most commonly, sleeve packaging is printed with branding and product information. It can be manufactured in various widths, which determine whether it provides part or full cover of the box or product. Fortunately, it is made from paper or card, which makes it fully recyclable.
What Are The Benefits of Sleeve Packaging?
An Alternative to Boxes
Firstly, not all products need a box, bag or packet. However, a label doesn’t offer enough space to provide product details and all necessary consumer information. A wrap is the ideal compromise.
Have you seen sleeve packaging on items including pyjamas, duvet sets, bird boxes and soap bars? It greatly reduces the volume of packaging material used. As such, it has environmental and cost benefits. What’s more, as both sides of the wrap can be printed, there is room for all essential details. There may even be space for care, serving or styling advice.
To Differentiate Product Ranges
Do you have a wide range? In this case, it can be expensive to have multiple print runs to differentiate the boxes for each product. A lower-cost solution is to place a higher volume order for plain or branded boxes. Then, use printed sleeves to indicate what’s inside.
Equally, sleeve packaging can be used to bring a seasonal or topical twist to the packaging design. It’s easy to print variations on your theme to aid marketing and promotion. So, see it as an easy way to transform your gift box to attract different buyers.
For Added Protection
A sleeve wrap can help seal boxes. It’s more aesthetic than tape and keeps boxes securely closed. For this reason, it is often requested when packaging fragile or valuable items. As such, you might see jewellery or electronic gadget boxes with sleeve packaging. Likewise, it reduces opportunities to open packaging and tamper with the product inside. Is this the added touch you need for your boxes?
To Enhance the Unboxing Experience
Sleeves also features in luxury packaging. A stylish print finish adorns the product. Then, sliding off the decorative wrap builds the perception and anticipation of what’s inside. Why not contrast a matt box with a glossy wrap or metallic print to incorporate visual and tactile variations? Consider the colour too. For example, a wrap could add striking contrast or subtle elevation.
Ease on the Packing Line
Sleeve packaging is a flat sheet with folds. It is supplied flat pack, so it takes up minimal storage space. In one movement it opens, ready to slide onto the product or box. We know that any quick and easy process is welcomed on the packing line.
Slide off the Sleeve
There’s no wrap rage when it comes to sleeve packaging. That’s because your customers can simply slide them off to access the product or open the box. On some products, a sticker or tag is used to hold the sleeve in place. We can advise on these options, however, these are not always necessary.
Are you looking for advice on how to reduce packaging volume and costs or enhance your boxes to broaden their appeal? We’ll provide further information, a sample and a quote if you get in touch. Call 01296 436888 or email enquiries@abcbox.co.uk
