The Cost of Cheap Packaging

The Cost of Cheap Packaging

Could cheap packaging cost you more than you bargained for?

Corrugated cardboard boxes are the most popular option for shipping goods. Lightweight, durable and able to be recycled, there is plenty going for this humble packaging solution.

Buying cheap, ‘one-size-fits-all’ delivery boxes to send out your e-commerce orders can appear to be the lowest cost option, but there are hidden costs. Before making that decision, consider whether bespoke packaging could actually offer better value.

Cheap Boxes versus Bespoke Boxes

A bulk order of a standard sized box is the easy option, but is it the best option for your products, your customers, the environment and your budget?

Big Boxes

If the box is too big, your goods will rattle around inside and the risk of damage to the product increases. You will struggle to match your customer’s expectations with damaged goods, so expect to see the rate of returns increasing. Processing those returns and sending out replacement goods are considerably more costly than opting for bespoke boxes.

Excessive Packaging

It is true that you can fill the empty spaces and hold the goods more securely. This does offer greater protection, however, you have to factor in the cost of purchasing the filling materials. In addition, there’s a time increase on the packing line. Bespoke boxes are designed to ensure the best level of protection. They can include integrated cardboard inserts, which are quick to assemble and enhance the presentation of your goods.

Packaging Waste

If each box is using up more resources than are necessary, it is environmentally and financially wasteful. The per-box impact is diminutive, but if you consider how many orders your company is dispatching each year; it soon adds up.

Shipping Costs

If your e-commerce delivery boxes are too big, they take up more space during transportation. This can result in paying more than necessary for shipping. What’s more, you are adding to carbon emissions, as more journeys will have to be made to get your goods to your customers.

Suitable Protection

Some goods are heavy, sharp, fragile or hazardous and a standard box may not offer suitable protection. The packaging design needs a little more consideration. Bespoke boxes can be created to perfectly suit the exacting requirements of the items inside.

Brand Awareness

A standard box is far from exciting. Bespoke boxes can be printed with informative text, company branding, decorative patterns or amusing slogans. This builds brand awareness and creates a connection with your customers. It helps your boxes stand out from the competition.

Cost Comparison with Bespoke Boxes

To make an informed choice, you need to consider all of the information. Start the process by contacting Aylesbury Box Company on 01296 436888. Tell us about your products, how they will be stored and transported, as well as your ideal branding requirements. We’ll explain the options and provide a quote.

Compare our quote with the bulk buy cheap packaging option, plus filler materials. Consider the quality, protection and appearance, before deciding which showcases your brand in the best light.