In a world where films, music and books can be streamed and downloaded, is there a need for physical products? We explore the reasons for, and practicalities of, media packaging. Collectable Media If you can watch, listen or read online, is there any need for vinyl, CDs,...
How can you reduce the volume of goods damaged in transit and ensure that the unboxing experience is consistent for every customer? One option is to slot your goods into specially designed packaging inserts. These hold items in place and protect them. As a result,...
Having invested time in researching and blending three herbal infusions for a new Wellness Collection, attention turned to the packaging. Mother Cuppa founder, Candice Mason, was keen to have beautiful custom boxes when launching her new tea range. Let’s find out more. Introducing Mother Cuppa Drawing on...
The UK population are falling in love with subscription boxes. More of us than ever are signing up for monthly deliveries. For those looking to launch a new business, subscription box services are relatively low cost to set up and the repeat custom aids financial...
The rise of digital technology led to many believing that the paperless office would be the norm in the 21st Century. Would this lead to paper mills and packaging manufacturers in the UK going out of business? According to packaging data collated by Ibis World, there...
Health and beauty e-commerce is one of Europe’s fastest-growing markets. Established and emerging brands are packaging and delivering goods to fulfil shifting customer behaviours. Statista data forecast online beauty sales to be 36.9% of total sales by the end of 2021, with volumes increasing through...
The best ideas are those which solve a common frustration. If you love nothing more than a day at the beach, you’ll love the innovative products developed by one of our printed packaging customers. As I write, it is World Ocean Day, so let’s look to...
Being quick to respond to online demand has saved many businesses over the last year. Investment in digital technologies has helped to satisfy customer needs, whilst retaining social distancing. The interaction that customers have with your brand is increasingly likely to be through your website...
When an order is received, packed and dispatched, does it matter what the packaging looks like? The customer has already paid and if they are happy with the goods, that’s good enough – or is it? Let’s consider things from the customer perspective. Scenario One - A...
If 'YouTube Unboxing' is an unfamiliar term, let us explain. This is the process of receiving a new product, considering the packaging, opening the box to reveal the contents and then reviewing the goods inside. Critically, the process is videoed and shared online. As consumers, we...