In Part one, we explained that bulk buying off-the-shelf packaging may be the cheapest option, but that doesn’t mean it’s the best value. With packaging playing a vital role in how your goods and brand are perceived, we explored the importance of aesthetic appeal, protection...
Fresh strawberries; bright, sweet and juicy, they are an official sign of the arrival of summer. Whether you enjoy yours in an Eton Mess, with scones and cream or in their natural state, strawberry season is one of the many delights at this time of...
A growing awareness of waste, prominent media coverage and the BBC’s Blue Planet II series are cited as the three primary reasons that the UK public are taking a greater interest in packaging. In Beyond the Box research, which surveyed 2,000 UK consumers, the majority...
The scale of the global plastic problem makes it seem insurmountable. As individuals, we can feel disempowered. Even if we take a stand, how can we possibly make a difference? On our own, little can change, but we’re not on our own. Millions of people are...
We love a personalised experience that makes us feel good. One place we can get exactly what we’re looking for is the hair and beauty industry. It has been enjoying a significant boom since 2016 and consistently invests in new ways to attract customers. In...
Next week, representatives from the packaging industry will be heading to the NEC in Birmingham for the Packaging Innovations exhibition. Consistently focused on the challenges and solutions facing the packaging industry, a core theme of this event is sustainability. In particular, the event will debate...
Details of the Governments 25 Year Environmental Plan are to be shared in the coming weeks. There’s no doubt that high profile issues surrounding marine pollution and the Paris Climate Agreement Targets have to be tackled. Drastic measures are needed to encourage sustainable production and consumption,...
Ecommerce continues to provide an area of growth for retailers, but it takes more than a mobile responsive website to succeed online. Attracting and converting virtual shoppers requires a very different approach than your in-store strategy. Let’s consider ecommerce packaging. The need for eye-catching designs is...
We often associate innovation with products, but is 2018 the time to innovate your packaging design? The need for in-store shopping experiences to compete with online shopping, has resulted in the development of new ideas. Through 2017, we’ve seen a noticeable rise in the development of...
Cardboard inserts, polystyrene fillers and air pockets are just some of the items used inside a box. The aim is to provide the best possible protection for goods in transit. For years, polystyrene has been the favoured material. With insulating properties, polystyrene is able to provide...