Time for a Packaging Review

Time for a Packaging Review

Are you considering how to alter your packaging to reduce damage and returns? Maybe, sustainability is your focus for 2025. Or, are you keen to lower the cost of void fill and deliveries? All of these reasons indicate it’s time for a packaging review.

What is a Packaging Review?

Packaging has multiple roles to play, so, when we review your current packaging, we consider five main factors:

• Product protection and presentation
• Packaging sustainability
• Product packing, storage and handling
• Customer Experience
• Packaging regulations

If our evaluation reveals any scope for improvements that benefit you and your customers, we’ll inform you of our recommendations. What’s more, we are happy to explain our reasoning and provide a quote if you agree with our advice. However, there is no obligation to make changes.

Our assessment applies to retail packaging that will be shipped to shops for display, e-commerce packaging for online sellers and B2B packaging solutions. Let us explain what a packaging review covers.

Product Protection and Presentation

One of the primary roles of packaging is keeping your goods in pristine condition. We know that optimal protection is offered by best-fit boxes and boxes with inserts. The reason is that these restrict movement, preventing items from bashing together. What’s more, best fit boxes ensure a consistent appearance of the product in the packaging. Additionally, they negate the need for void fill and simplify packing processes.

Sustainable Packaging

We are on a mission to actively reduce the volume and scope of packaging materials being used. As a result, we will advise if we can remove excess materials without compromising product protection or presentation. Furthermore, we have helped many companies to remove plastic with 100% recyclable solutions. And, our strong environmental credentials can help your company evidence supply chain sustainability.

Product Packing, Storage & Handling

We’ll ask how your products are typically packed, stored and handled. That’s to consider ways to streamline these processes. Inserts, handles and printed icons are a selection of options to aid efficiency.

Customer Experience

How is your packaging influencing customer experience and the perception of your brand? Do your boxes reflect the quality of your brand and products? Is it easy to open your packaging and what are the first impressions being made? Are you using print design to elevate the experience and connect with your customers?

Are your boxes letterbox-friendly to optimise convenience and prevent orders from being left on the doorstep? Can your packaging be reused for returns and are there instructions on how to recycle? All of these customer experience factors improve the unboxing experience and strengthen your brand appeal.

Packaging Regulations

The final stage of a packaging review is to consider industry regulations. These typically focus on minimising waste and being fit for purpose. However, if you export goods or sell restricted items, additional compliance is necessary.

Can a Packaging Review Advise on Cheaper Options?

If we see an opportunity to cut costs, we’ll inform you. This could be related to reducing packaging volume or switching to an alternative print finish.

In some cases, the unit cost of our recommendations is not cheaper, however, they minimise other costs. For example, it might negate the need for void fill, lower plastic tax, reduce damages and returns or cut delivery charges. It’s also important to consider the added value of a packaging upgrade. With this in mind, how does more positive customer reviews and repeat business sound?

Packaging Problems Solved

Our expertise in cardboard packaging enables us to eliminate problems and provide viable solutions. If you think it’s time for a packaging review, give us a call 01296 436888 or email enquiries@abcbox.co.uk.

After a brief discussion about your products and packaging, we’ll ask you to send a sample of your current packaging. Then, we’ll be back in touch with any recommendations. It’s a great way to kickstart the year!